Experiments

Testing a new landing page plus a copy variant for a $27 trial offer cost A$603.88 across 3 campaigns and produced 2 purchases at A$301.94 CPA.

Two small Facebook ad tests (title/cover screening, single vs two-book bundle) spent A$85.27 combined with no recorded purchases.

A batch of principle-based ad hooks (one asking 'should I fire my technical co-founder?') hit 13.73% CTR on A$157.57 spend, with zero recorded purchases.

A contrarian 'anti-positioning' ad angle hit 10.73% CTR and A$564 spend on cold traffic for a $27 offer, with zero recorded purchases.

Price-point tests on two low-ticket digital products ($9/$17/$29 Dev Kit, $4.95 Weekend CTO) spent A$153.24 combined with no recorded purchases.

4 separate Facebook ad tests for a $9 audit offer (language, objective, copy, audience segment) spent A$2,135 combined with no recorded purchases.

Testing 6 landing page patterns (quiz, long-form, call-first, reddit-style, founder-letter) and 3 price points on one offer spent A$250 with no purchases.

A 12-cover Facebook ad test for a tech field guide spent A$357.61 and produced 1 purchase at A$357.61 CPA; the top-CTR cover sold nothing.

A real book-funnel Facebook ad test: 225 ads scored red/yellow/green, winners scaled to CBO, A$48.43 cost per purchase across 122 sales.

Three framing angles (problem-first, solution-first, product-first) tested on native-style creative spent A$73.00 with no recorded purchases.

5 separate facebook ad tests on the same book funnel spent A$1,424 combined; only the hook-pool test produced sales, at A$139.77 CPA on 6 purchases.

A hook x angle x identity x length ad-copy matrix ran 133 ads for A$197.86, hitting CTRs over 8% in several cells, with zero recorded purchases.