By Ryan Richardson · Published 8 October 2026
For two separate low-ticket digital products, does a specific price point ($9, $17 or $29 for Dev Kit; a $4.95 impulse price for The Weekend CTO) convert better than the alternatives, when crossed with ad angle?
| Test | Ads | Spend | Impressions | CTR | Landing page views | Purchases |
|---|---|---|---|---|---|---|
| Dev Kit, $9/$17/$29 x angle (5 campaigns) | 185 | A$138.42 | 31,190 | 3.15% | 642 | 0 |
| The Weekend CTO, $4.95 test | 21 | A$14.82 | 710 | 1.83% | 9 | 0 |
Neither test produced a purchase, so neither can name a winning price point. Dev Kit's test ran on real volume (185 ads, 31,190 impressions) and a moderate 3.15% CTR with no conversion; The Weekend CTO's test is very thin on both spend (A$14.82) and impressions (710), too small to draw any conclusion from beyond 'no sales were recorded at this spend level'. Both results are consistent with each other in direction (no price point tested converted), but neither individually proves price was the limiting factor.
No documented pricing decision from either test was found in the pulled sources.
A price-point test needs enough spend to produce several purchases at each price before it can say anything about price sensitivity; A$14.82 total, as in the Weekend CTO case, is below the floor needed to learn anything beyond 'this ran'.
| Claim | Value | Source |
|---|---|---|
| Dev Kit test: ads/spend/impressions/CTR/LPV/purchases | 185 / A$138.42 / 31,190 / 3.15% / 642 / 0 | Sixty Steps ad account, Meta Ads data |
| Weekend CTO test: ads/spend/impressions/CTR/LPV/purchases | 21 / A$14.82 / 710 / 1.83% / 9 / 0 | Sixty Steps ad account, Meta Ads data |
| Dev Kit price points tested | $9, $17, $29 | Sixty Steps ad account, Meta Ads data |
| Weekend CTO price point tested | $4.95 | Sixty Steps ad account, Meta Ads data |
| Combined spend and ad count across both tests | A$153.24 (A$138.42 + A$14.82) across 206 ads (185 + 21) | Sixty Steps ad account, Meta Ads data |