30% better results in 90 days, measured in your Stripe account, not the ads dashboard.
Miss it, and you don’t pay my fee until I hit it. For businesses already spending $6,000+ a month on Meta with a live funnel. You keep the account and pay Meta yourself. I take a percentage of spend and put the number in writing before day one.
Dear reader,
You already spend real money on Meta. Some months it works, and most months you cannot say why, because the dashboard reports one number and your bank shows another.
Every agency you have paid to run that account was paid the same whether the money settled or not. Here is how Scale works, with nothing left for the fine print.
What you pay, and what you don’t
You pay Meta directly, in your own account. I never touch the media money and I do not mark it up.
You pay me a percentage of what Meta actually billed, read off your account at month end. The rate steps down as spend rises.
Ninety-day minimum, to match the guarantee window, then month to month. That is the whole price.
Yes, this model pays me more when you spend more. The link to results is the guarantee below, and it is the only part that costs me if the account does not perform. I would rather say that here than have you work it out in month two.
The guarantee: one number, locked first, read off Stripe
In the first fourteen days I lock a baseline from your last 90 days of Stripe-settled revenue and agree, with you, on one number to move: cost per settled sale, cost per booked call, or reconciled revenue per dollar of spend. Whichever the audit shows is leaking most. It is written into the agreement and does not move once set.
What you hold up: spend stays inside an agreed band (about ±20% of the level at audit), the offer and price stay stable, whoever takes the calls keeps taking them, and I keep read access to Stripe for the full 90 days. Change what is being measured and the test is no longer fair.
What pauses the clock, and extends it by the same length: a platform outage or policy change outside my control, a pause you ask for, or a seasonal trough you can show independently. Nothing is waived silently.
What free covers: my fee. Meta still bills you for media, which was never mine to waive.
The first ninety days
Days 1 to 14: audit and reconcile. Account structure, pixel and Conversions API check, creative fatigue, funnel leaks, and the gap between what Meta reported and what Stripe settled. Post-iOS14 Meta under-reports conversions by 15 to 30% or more, so this gap is usually the first surprise. If the account is fine and the gap is small, I tell you that instead of inventing a problem.
Days 15 to 30: fix the foundation. Tracking repaired if broken, reconciliation dashboard live, first creative test batch running on my testing pipeline, and the first monthly feature scoped and shipped.
Days 31 to 90: run and prove. Weekly reconciled report, same day every week. Creative refreshed fortnightly. Months two and three ship their features. Day 90, the number is read against the baseline.
Creative refresh is not optional. When I paused it on my own account, cost per buyer rose 39% in thirty days. That receipt is in the book.
One major change to the funnel, every month
On top of the weekly work, I ship one change each month to a conversion-controlling part of your funnel: a new landing page variant, a checkout order bump, an email or SMS flow, a qualification step before booking, a tracking upgrade. Something you can point to and say the funnel works differently now.
It is not fixed at signing. Each month I read the reconciled data and pick the biggest leak in the chain (cost per booked call, show rate, close rate, cost per settled sale) and fix that. If show rate is weak, that month is a qualification step. If checkout is leaking, it is an order bump. Creative refreshes and copy tweaks do not count.
Your time: about an hour a fortnight, to read the report and answer the questions only someone in your field can.
Who this is for, and who it is not
P.S. If you are wondering whether your numbers qualify, the free funnel read answers that. Five questions, five business days, a document rather than a sales call.
