sixtysteps.co
Launch · the funnel live in seven days

I build your chain from cold stranger to paying client, live in 7 days on your own domain and Stripe.

For businesses with a live offer and no working funnel. $18,000, one build at a time, three a quarter. If it is not live in 7 days, the deposit comes back and I keep building for free.

Dear reader,

You have an offer people pay for. You do not have the machine that finds strangers and turns them into buyers, and the quotes to build one came with a twelve-month term and a page-builder licence.

Here is what I build, what it costs, and what happens to me if it is late.

Part one

What is live at the end of day seven

One connected stack, on infrastructure in your name: a landing page and Stripe checkout on your domain, an ad account with creative and a testing pipeline running, a post-purchase email sequence, a booking and qualification form, and a weekly report reconciled to what settled in Stripe: cost per booked call, show rate, close rate.

Day 1
Brief locked
Kickoff call, deposit taken, offer and copy brief agreed, ad account access set up.
Days 2 to 3
Pages and payment
Landing page and Stripe checkout built on your domain. Email sequence and booking form wired in.
Days 4 to 5
Ads live
Creative produced, ad account structured, testing launched on your budget.
Days 6 to 7
Live and reporting
Everything live on your domain. First report showing what Stripe settled next to what Meta claimed. Guarantee clock ends.

This is roughly ten of the sixty steps: the ones that get money moving. One stack, one set of tools, no exceptions. Bespoke CRM work and the remaining steps come in month by month once the chain is live and I can see where it leaks.

Your ad spend is yours, paid to Meta in your own account. I recommend a budget in the free funnel read and never mark it up.

Part two

What you pay

$18,000 AUD, one-time. Half at kickoff, half at go-live. If you would rather spread it, three payments of $6,600, which costs a little more for the flexibility. The headline price does not get discounted.

This is the launch price for my first five launches. Once three results are published it rises to $25,000 to $35,000, and this page will say so when it does.

Against the alternative, this is cheap. Buying the same stack as separate line items (creative, landing pages, email, conversion work) runs well above $10,000 a month in fees before media, and you own none of the software at the end.

Part three

The guarantee, in full

Two promises, each with a cost to me if I miss
If the build is not live within 7 days of kickoff as scoped, I refund the deposit and keep building for free until it is. If your assets (domain, Stripe, list, ad account) are not handed to you cleanly on exit, I credit you $1,000 on the spot.
Verbatim from the agreement

There is no performance number in this guarantee because I have not yet published one. I would rather promise the two things I control on day one, and cost myself something specific if I miss, than quote a result I cannot yet back.

Send your numbers: free verdict in 5 daysNothing to schedule · no follow-up sequence · the answer can be no
Part four

After go-live

If you want me to keep running it, the account rolls into Scale pricing: a percentage of spend starting at 20% and stepping down as spend rises, $2,500 a month minimum. Built clients skip the audit and the baseline is set at launch. Month to month.

If you want to stop, everything is already in your name. You get the asset export kit: a documented handover of domain, Stripe, list, CRM and ad account, with one call to walk through it. Nothing to buy back.

Part five

Capacity, and who this is for

Three launches a quarter. One founder does the bespoke work and each launch takes 7 days of it. That is the real constraint, so there is no countdown timer. Next launch slot: November 2026.

This is you if
✓You sell something with a price on it today and people pay for it
✓You have no landing page, checkout and ad account working together
✓You are spending, or ready to spend, $6,000+ a month on Meta
✓You want the domain, Stripe, list and ad account in your name from day one
This is not you if
✕You have a funnel that already works. Scale runs it without a launch fee
✕You have no revenue yet. Come back with a paying customer
✕You want me to pick a bespoke tech stack per client. Version one runs on one stack
Send your numbers: get a launch dateNothing to schedule · no follow-up sequence · the answer can be no
TL;DR
I launch the landing page, checkout, ads, email, booking and reconciled reporting on your own domain and Stripe, live in 7 days, for $18,000. Not live in 7 days: deposit back and I keep building free. Assets not handed over cleanly: $1,000 credit. Three launches a quarter. Start with the free funnel read, which might say no.

P.S. The free funnel read tells you whether your numbers can carry a launch. Five questions, five business days, a document rather than a sales call.

Ryan Richardson
Ryan Richardson
Founder, Sixty Steps · Onwards Analytics
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