6 page patterns, 3 prices, same $27 offer: zero sales either way

The question

Could a different landing page pattern drive a 3-5x lift in call-to-action clicks over the standard multi-section page, and separately, is the offer price-sensitive enough that $19 or $47 outperforms the standard $27 on conversion?

Setup and results, by sub-test

What won, and how sure to be about it

Neither sub-test produced a single tracked purchase, so neither can declare a winning pattern or price on sales. On CTR, both sub-tests cleared 8%+, among the stronger click-through rates in this whole dataset, meaning the ad creative pointed at both tests was getting attention regardless of which landing page or price it led to. The hypothesis that a pattern change could drive 3-5x lift was not tested to a conclusion here, because conversion, the metric the hypothesis was about, never produced a usable number.

What we changed next

No documented pattern or price decision from these specific tests was found in the pulled sources; a separate, larger anti-positioning angle test ran on the same offer afterward (see the related clarity-anti-positioning page).

How to run this test yourself

Running 6+ landing-page variants at once at $15/day each spreads a small budget thin; at these spend levels (A$178.04 and A$71.88 total) the test can only answer a CTR question, not a conversion question, so set expectations before launch about which question the budget can actually answer.