By Ryan Richardson · Published 8 October 2026
On cold traffic for a personal brand offer (Nothing / ryanlikes.tech), which combination of 4 copy variables, hook, angle, identity framing (problem vs curiosity) and copy length (short/medium/long), earns the most clicks, using an ad-naming pattern of {hook}-{angle}-{identity}-{length}-{number} to tag every ad for analysis?
133 ads ran this matrix, 22 Oct 2025 to 7 Oct 2026, each name-tagged on all 4 dimensions so performance could be split any number of ways after the fact.
Within the matrix, individual cells ranged as high as 9.89% CTR (angle 'cant_evaluate') and as low as 4.04% (angle 'effort'); full per-dimension breakdowns are on the related finding pages for hook, identity, length and angle.
| Metric | Value |
|---|---|
| Ads | 133 |
| Spend | A$197.86 |
| Impressions | 33,375 |
| Link clicks | 2,720 |
| CTR | 8.28% |
| Landing page views | 1,500 |
| Purchases | 0 |
8.28% overall CTR on 33,375 impressions is a strong top-of-funnel number by this account's standards, and several individual cells (curiosity framing, short-length copy, the 'cant_evaluate' angle) each cleared 8%+ in their own right. None of it converted: zero purchases across all 133 ads. With no purchases at all, this matrix cannot say which combination of hook/angle/identity/length sells; it can only say which combination gets clicked, and even that comparison is thin once the matrix is split 4 ways across 133 ads.
No documented follow-on decision for this specific test was found in the pulled sources.
A 4-dimension matrix needs either a much larger ad count or a narrower set of dimensions to produce a usable sample per cell; 133 ads split across hook x angle x identity x length produces individual cells too small to read reliably, even though the headline CTR numbers look solid.
| Claim | Value | Source |
|---|---|---|
| Ads | 133 | Sixty Steps ad account, Meta Ads data |
| Spend | A$197.86 | Sixty Steps ad account, Meta Ads data |
| Impressions | 33,375 | Sixty Steps ad account, Meta Ads data |
| Link clicks | 2,720 | Sixty Steps ad account, Meta Ads data |
| CTR | 8.28% | Sixty Steps ad account, Meta Ads data |
| Landing page views | 1,500 | Sixty Steps ad account, Meta Ads data |
| Purchases | 0 | Sixty Steps ad account, Meta Ads data |
| Ad-name pattern is {hook}-{angle}-{identity}-{length}-{number} | confirmed | Sixty Steps ad account, Meta Ads data |
| Highest single-cell CTR in the matrix (angle 'cant_evaluate') | 9.89% | Sixty Steps ad account, Meta Ads data |
| Lowest single-cell CTR in the matrix (angle 'effort') | 4.04% | Sixty Steps ad account, Meta Ads data |