By Ryan Richardson · Published 8 October 2026
Does opening an ad with the reader's problem, with the solution, or with the product itself, get the most engagement on native-feeling creative for the Ship It offer?
3 ad sets/campaigns ran this test (problem-first, solution-first, product-first), 101 ads total, 22 Oct 2025 to 7 Oct 2026.
| Metric | Value |
|---|---|
| Ads | 101 |
| Spend | A$73.00 |
| Impressions | 2,066 |
| Link clicks | 76 |
| CTR | 4.74% |
| Landing page views | 58 |
| Purchases | 0 |
No per-angle breakdown of the 3 framings was available in the pulled data beyond the combined total, so this test can't say whether problem-first, solution-first or product-first won on CTR individually. At the combined level, 4.74% CTR on 2,066 impressions across 101 ads is a thin sample, about 20 impressions per ad on average, which is too little exposure per ad to draw a confident conclusion even at the aggregate level.
No documented follow-on decision for this test was found in the pulled sources.
When testing 3 framing angles across 101 ad variants, either cut the number of ad variants or raise the budget per ad; spreading A$73.00 across 101 ads left too little exposure per variant for either a per-angle or a combined read to be reliable.
| Claim | Value | Source |
|---|---|---|
| Ads | 101 | Sixty Steps ad account, Meta Ads data |
| Spend | A$73.00 | Sixty Steps ad account, Meta Ads data |
| Impressions | 2,066 | Sixty Steps ad account, Meta Ads data |
| Link clicks | 76 | Sixty Steps ad account, Meta Ads data |
| CTR | 4.74% | Sixty Steps ad account, Meta Ads data |
| Landing page views | 58 | Sixty Steps ad account, Meta Ads data |
| Purchases | 0 | Sixty Steps ad account, Meta Ads data |
| Angles tested: problem, solution, product, across 3 ad sets/campaigns | confirmed | Sixty Steps ad account, Meta Ads data |