A $27 trial offer page: A$301.94 per sale on 2 purchases

The question

Would a newly built landing page, tested in two copy variants plus one earlier campaign run at the same $27 trial price, lift conversion on the trial offer compared to the existing page?

Setup

3 campaigns ran this test: the original new-landing-page build, a copy variant of it, and an earlier '$27 test campaign' run under the same offer. 11 ads total, 22 Oct 2025 to 7 Oct 2026.

Results

What won, and how sure to be about it

2 purchases is far too thin a sample to say the new page works or doesn't; A$301.94 CPA is a single real data point, not a rate. What can be said plainly: recorded revenue (A$1,464.73) is more than double the spend (A$603.88) on this view, so on the 2 sales that did land, the trial offer's value per buyer was high relative to ad cost. CTR (1.51%) is the lowest of any experiment page in this library, which on its own suggests the ad creative pointed at this page wasn't the strong part of the funnel, whatever the landing page itself did.

What we changed next

No documented follow-on decision for this specific test was found in the pulled sources.

How to run this test yourself

When CTR is unusually low against the rest of an account's tests, check the ad creative and targeting before concluding anything about the landing page it points to; a weak top-of-funnel means the landing page never gets a fair sample size to prove itself either way.