By Ryan Richardson · Published 8 October 2026
Before committing further budget, which title+cover combination screens best on CTR, and separately, does bundling the field guide with a second book outsell the single-book offer?
| Test | Ads | Spend | Impressions | CTR | Landing page views | Purchases |
|---|---|---|---|---|---|---|
| Title + cover CTR screen | 20 | A$44.95 | 7,390 | 2.44% | 167 | 0 |
| Single-book vs two-book bundle | 56 | A$40.32 | 1,153 | 2.78% | 23 | 0 |
Both sub-tests ran on small spend (under A$50 each) and produced zero purchases, so neither can declare a winning title/cover combination or a winning offer structure. The bundle test in particular ran 56 ads against only 1,153 impressions and A$40.32, under a dollar of spend per ad, which is too little exposure per variant to read even the CTR comparison with confidence.
No documented follow-on decision from either sub-test was found in the pulled sources.
Running 56 ad variants on a combined A$40 budget spreads spend too thin to read per-variant; a bundle-vs-single-offer test needs a small number of variants (2-3) each given enough budget to clear a few hundred impressions before the comparison means anything.
| Claim | Value | Source |
|---|---|---|
| Title + cover CTR screen: ads/spend/impressions/CTR/LPV/purchases | 20 / A$44.95 / 7,390 / 2.44% / 167 / 0 | Sixty Steps ad account, Meta Ads data |
| Single vs two-book bundle: ads/spend/impressions/CTR/LPV/purchases | 56 / A$40.32 / 1,153 / 2.78% / 23 / 0 | Sixty Steps ad account, Meta Ads data |
| Combined spend and ad count across both sub-tests | A$85.27 (A$44.95 + A$40.32) across 76 ads (20 + 56) | Sixty Steps ad account, Meta Ads data |