Mortgage broker Google Ads cost by city in the United States
Across 50 priced cities in the United States, the lowest mortgage broker click price is in Portland at US$14.75 and the highest is in Virginia Beach at US$49.05 (median per city, Google Ads via DataForSEO, October 2026). Prices are in US$, as Google Ads reports them.
Mortgage broker in 50 cities
| City | Click price | Searches a month | Page |
|---|---|---|---|
| New York | US$25.69 | 5,798 | Priced |
| Los Angeles | US$30.76 | 1,892 | Priced |
| Chicago | US$23.78 | 1,723 | Priced |
| Dallas | US$29.77 | 823 | Priced |
| Houston | US$30.29 | 1,431 | Priced |
| Washington | US$23.31 | 487 | Priced |
| Philadelphia | US$27.80 | 906 | Priced |
| Atlanta | US$24.13 | 868 | Priced |
| Miami | US$31.20 | 762 | Priced |
| Phoenix | US$29.41 | 878 | Priced |
| Boston | US$30.36 | 492 | Priced |
| Riverside | US$20.74 | 167 | Priced |
| San Francisco | US$18.93 | 674 | Priced |
| Detroit | US$16.09 | 513 | Priced |
| Seattle | US$30.67 | 782 | Priced |
| Minneapolis | US$21.44 | 628 | Priced |
| Tampa | US$44.92 | 540 | Priced |
| San Diego | US$23.26 | 684 | Priced |
| Denver | US$32.06 | 988 | Priced |
| Baltimore | US$22.21 | 459 | Priced |
| St. Louis | US$21.05 | 572 | Priced |
| Orlando | US$15.61 | 497 | Priced |
| Charlotte | US$36.54 | 822 | Priced |
| San Antonio | US$23.68 | 818 | Priced |
| Portland | US$14.75 | 658 | Priced |
| Sacramento | US$22.05 | 401 | Priced |
| Pittsburgh | US$25.91 | 425 | Priced |
| Austin | US$28.72 | 668 | Priced |
| Las Vegas | US$21.12 | 588 | Priced |
| Cincinnati | US$30.36 | 416 | Priced |
| Kansas City | US$19.27 | 492 | Priced |
| Columbus | US$34.19 | 675 | Priced |
| Indianapolis | US$31.59 | 497 | Priced |
| Cleveland | US$15.50 | 2,419 | Priced |
| Nashville | US$29.58 | 636 | Priced |
| San Jose | US$19.31 | 2,482 | Priced |
| Virginia Beach | US$49.05 | 229 | Priced |
| Jacksonville | US$36.88 | 527 | Priced |
| Providence | US$32.61 | 113 | Priced |
| Milwaukee | US$22.51 | 326 | Priced |
| Oklahoma City | US$21.33 | 370 | Priced |
| Raleigh | US$29.63 | 485 | Priced |
| Memphis | US$19.91 | 622 | Priced |
| Richmond | US$36.44 | 260 | Priced |
| Louisville | US$15.45 | 474 | Priced |
| New Orleans | US$18.08 | 210 | Priced |
| Salt Lake City | US$30.75 | 303 | Priced |
| Hartford | US$23.92 | 149 | Priced |
| Buffalo | US$19.37 | 505 | Priced |
| Birmingham | US$20.07 | 288 | Priced |
Mortgage broker click prices across countries
Median mortgage broker click price by country, in US$ at the Federal Reserve H.10 September 2026 average: Ireland US$9.48, New Zealand US$12.21, Canada US$12.71, Australia US$19.96, United Kingdom US$20.61, United States US$24.02.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$9.48 | 96.7 | 5 |
| New Zealand | US$12.21 | 97.6 | 6 |
| Canada | US$12.71 | 44.3 | 13 |
| Australia | US$19.96 | 140.8 | 25 |
| United Kingdom | US$20.61 | 34.1 | 25 |
| United States | US$24.02 | 20.9 | 50 |
Each country uses its own keyword set and its own name for the service. Business counts are not compared across countries.
Rules for mortgage brokers in the United States
Licensing is set by each state. Mortgage loan originators are also registered federally via the NMLS, but the license itself is issued by the state.
Data and sources
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |