Mortgage broker ads in Orlando: US$15.61 a click

What a booked loan costs in clicks

There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.

Cost per booked loan in Orlando is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Orlando figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the mortgage broker searches are in Orlando

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Orlando, at 46.3%.

In Orlando, specific jobs has the highest click price among the counted intent groups, at US$22.39 a click.

Plan a month of mortgage broker ads in Orlando

Put in your own value per loan and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every mortgage broker keyword tracked in Orlando

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mortgage broker keywords in Orlando are “mortgage broker” (216 searches a month at US$11.17 a click), “home loan pre-approval” (111 searches a month at US$31.06 a click), and “first home buyer loan” (69 searches a month at US$11.21 a click).

In Orlando, “mortgage broker near me” is the keyword furthest from the country median: US$4.60 a click, 80.8% below the US$24.02 median click price for mortgage broker across this country's tracked cities.

In Orlando, “self employed home loan” is the least-searched of the counted keywords tracked here, at 3 searches a month.

In Orlando, 6 of the 10 counted mortgage broker keywords tracked here have a recorded Google click price.

How Orlando compares in the United States

Over the 48 months tracked, mortgage brokers searches in Orlando peaked in March 2025 at 1,210 and were lowest in December 2023 at 290. Orlando's single latest tracked month is down 37.1% on the same month a year ago and down 26.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Orlando, the keyword changing fastest year on year is "construction loan broker", up 150.0%.

• Orlando is 4th of 50 United States cities by click price, mid-table.
• Orlando is 30th of 50 United States cities by monthly searches, mid-table.
• Orlando is 1st of 4 Florida cities by click price, the lowest.
• Orlando is 4th of 4 Florida cities by monthly searches, the lowest.
• For this service, Orlando sits in Florida, which is 26th of 31 states by businesses per 10,000 people, mid-table (an average of 0.6 businesses per 10,000 people across Florida).
• Orlando's 16.8 searches a month per 100,000 people is below the country-wide rate of 20.9 for this service.
• Orlando's median mortgage broker click price of US$15.61 is 35.0% below the country median of US$24.02.
• Counted searches over the last 12 months are down 28.4% on the 12 months before.
• In Orlando, searches peak in March, about 34.3% above the monthly average, and are lowest in December.

Mortgage broker businesses in Orlando

The US Census Bureau counts 167 businesses in this industry in Orlando-Kissimmee-Sanford, FL (2023), about 0.6 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,957,672 (Orlando-Kissimmee-Sanford, FL). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Mortgage broker click prices in 6 countries

United States is 6th of 6 countries by median mortgage broker click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for mortgage brokers in the United States

Licensing is set by each state. Mortgage loan originators are also registered federally via the NMLS, but the license itself is issued by the state.

Questions people ask about mortgage broker ads in Orlando

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.