Mortgage broker Google Ads cost by city in the United Kingdom
Across 22 priced cities in the United Kingdom, the lowest mortgage broker click price is in Belfast at £4.93 and the highest is in Sunderland at £44.35 (median per city, Google Ads via DataForSEO, October 2026). 3 of 25 cities have a data-gap page instead of a priced one. Prices are in GBP (£), converted from US$ at the Federal Reserve H.10 September 2026 average.
Mortgage broker in 25 cities
| City | Click price | Searches a month | Page |
|---|---|---|---|
| London | £14.51 | 3,885 | Priced |
| Birmingham | £15.48 | 640 | Priced |
| Manchester | £22.68 | 344 | Priced |
| Glasgow | £20.89 | 218 | Priced |
| Leeds | £13.32 | 228 | Priced |
| Liverpool | £15.30 | 154 | Priced |
| Southampton | £13.70 | 66 | Priced |
| Newcastle upon Tyne | £11.59 | 137 | Priced |
| Nottingham | none | none | Data gap |
| Sheffield | £17.07 | 129 | Priced |
| Bristol | £15.71 | 249 | Priced |
| Belfast | £4.93 | 75 | Priced |
| Brighton and Hove | £10.38 | 118 | Priced |
| Edinburgh | £23.58 | 168 | Priced |
| Leicester | £22.09 | 86 | Priced |
| Reading | £16.00 | 85 | Priced |
| Middlesbrough | £15.44 | 57 | Priced |
| Stoke-on-Trent | £9.54 | 88 | Priced |
| Coventry | £17.26 | 116 | Priced |
| Sunderland | £44.35 | 32 | Priced |
| Birkenhead | none | none | Data gap |
| Kingston upon Hull | £13.19 | 65 | Priced |
| Southend-on-Sea | £6.52 | 69 | Priced |
| Blackpool | none | none | Data gap |
| Preston | £14.32 | 122 | Priced |
Mortgage broker click prices across countries
Median mortgage broker click price by country, in US$ at the Federal Reserve H.10 September 2026 average: Ireland US$9.48, New Zealand US$12.21, Canada US$12.71, Australia US$19.96, United Kingdom US$20.61, United States US$24.02.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$9.48 | 96.7 | 5 |
| New Zealand | US$12.21 | 97.6 | 6 |
| Canada | US$12.71 | 44.3 | 13 |
| Australia | US$19.96 | 140.8 | 25 |
| United Kingdom | US$20.61 | 34.1 | 25 |
| United States | US$24.02 | 20.9 | 50 |
Each country uses its own keyword set and its own name for the service. Business counts are not compared across countries.
Rules for mortgage brokers in the United Kingdom
Regulator or register: Financial Conduct Authority (FCA).
Mortgage brokers must be FCA-authorised, or an appointed representative of an FCA-authorised firm.
Data and sources
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
September 2026 monthly average | US government work |