Mortgage broker ads in Columbus: US$34.19 a click

What a booked loan costs in clicks

There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.

Cost per booked loan in Columbus is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Columbus figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the mortgage broker searches are in Columbus

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Columbus, at 55.7%.

In Columbus, specific jobs has the highest click price among the counted intent groups, at US$36.66 a click.

Plan a month of mortgage broker ads in Columbus

Put in your own value per loan and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every mortgage broker keyword tracked in Columbus

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mortgage broker keywords in Columbus are “mortgage broker” (251 searches a month with no Google click price), “home loan pre-approval” (210 searches a month at US$47.44 a click), and “first home buyer loan” (120 searches a month at US$18.57 a click).

In Columbus, “home loan pre-approval” is the keyword furthest from the country median: US$47.44 a click, 97.5% above the US$24.02 median click price for mortgage broker across this country's tracked cities.

In Columbus, “construction loan broker” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Columbus, 5 of the 10 counted mortgage broker keywords tracked here have a recorded Google click price.

How Columbus compares in the United States

Over the 48 months tracked, mortgage brokers searches in Columbus peaked in March 2025 at 2,140 and were lowest in October 2022 at 410. Columbus's single latest tracked month is down 41.6% on the same month a year ago and down 34.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Columbus, the keyword changing fastest year on year is "refinance home loan", down 80.0%.

• Columbus is 45th of 50 United States cities by click price, mid-table.
• Columbus is 17th of 50 United States cities by monthly searches, mid-table.
• Columbus is 3rd of 3 Ohio cities by click price, the highest.
• Columbus is 2nd of 3 Ohio cities by monthly searches, among the three highest.
• For this service, Columbus sits in Ohio, which is 3rd of 31 states by businesses per 10,000 people, among the three lowest (an average of 0.2 businesses per 10,000 people across Ohio).
• Columbus's 30.1 searches a month per 100,000 people is above the country-wide rate of 20.9 for this service.
• Columbus's median mortgage broker click price of US$34.19 is 42.3% above the country median of US$24.02.
• Counted searches over the last 12 months are down 35.6% on the 12 months before.
• In Columbus, searches peak in March, about 44.7% above the monthly average, and are lowest in December.

Mortgage broker businesses in Columbus

The US Census Bureau counts 30 businesses in this industry in Columbus, OH (2023), about 0.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,242,028 (Columbus, OH). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Mortgage broker click prices in 6 countries

United States is 6th of 6 countries by median mortgage broker click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for mortgage brokers in the United States

Licensing is set by each state. Mortgage loan originators are also registered federally via the NMLS, but the license itself is issued by the state.

Questions people ask about mortgage broker ads in Columbus

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.