Mortgage broker ads in New York: US$25.69 a click

What a booked loan costs in clicks

There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.

Cost per booked loan in New York is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not New York figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the mortgage broker searches are in New York

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in New York, at 56.5%.

In New York, specific jobs has the highest click price among the counted intent groups, at US$27.30 a click.

Plan a month of mortgage broker ads in New York

Put in your own value per loan and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every mortgage broker keyword tracked in New York

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mortgage broker keywords in New York are “mortgage broker” (2,183 searches a month at US$25.08 a click), “home loan pre-approval” (1,215 searches a month at US$31.91 a click), and “refinance home loan” (1,158 searches a month at US$32.63 a click).

In New York, “first home buyer loan” is the keyword furthest from the country median: US$8.37 a click, 65.2% below the US$24.02 median click price for mortgage broker across this country's tracked cities.

In New York, “construction loan broker” is the least-searched of the counted keywords tracked here, at 10 searches a month.

In New York, 7 of the 10 counted mortgage broker keywords tracked here have a recorded Google click price.

How New York compares in the United States

Over the 48 months tracked, mortgage brokers searches in New York peaked in January 2025 at 58,050 and were lowest in December 2025 at 3,080. New York's single latest tracked month is up 11.1% on the same month a year ago and up 66.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In New York, the keyword changing fastest year on year is "refinance home loan", up 139.2%.

• New York is 27th of 50 United States cities by click price, mid-table.
• New York is 1st of 50 United States cities by monthly searches, the highest.
• New York is 2nd of 2 New York cities by click price, the highest.
• New York is 1st of 2 New York cities by monthly searches, the highest.
• For this service, New York sits in New York, which is 6th of 31 states by businesses per 10,000 people, mid-table (an average of 0.2 businesses per 10,000 people across New York).
• New York's 28.8 searches a month per 100,000 people is above the country-wide rate of 20.9 for this service.
• New York's median mortgage broker click price of US$25.69 is 7.0% above the country median of US$24.02.
• Counted searches over the last 12 months are down 68.1% on the 12 months before.
• In New York, searches peak in January, about 117.4% above the monthly average, and are lowest in June.

Mortgage broker businesses in New York

The US Census Bureau counts 520 businesses in this industry in New York-Newark-Jersey City, NY-NJ (2023), about 0.3 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 20,112,448 (New York-Newark-Jersey City, NY-NJ). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Mortgage broker click prices in 6 countries

United States is 6th of 6 countries by median mortgage broker click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for mortgage brokers in the United States

Licensing is set by each state. Mortgage loan originators are also registered federally via the NMLS, but the license itself is issued by the state.

Questions people ask about mortgage broker ads in New York

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.