Tools and calculators

Tools

These are small paid tools built from Ryan's own ad testing, each one doing a single job, plus one free calculator. Pick the one that matches the problem you have this week.

Cost per lead calculator

Work out cost per lead, cost per sale and the break-even price you can afford to pay per lead.

Free

Which Ad Made The Sale?

Tag every Stripe payment with the ad that sent it, so you know which creative paid for itself.

$4.95

Six-Lever Diagnostic

Find the one lever holding your funnel back, scored against the other five, with the fix we'd try first.

TRIAD Ad Screen

Score an ad on three gates before you spend a dollar, so a weak ad gets caught before the budget does.

$12

Blind Panel

Five AI buyers judge your ad before it runs, so you get a verdict before real budget is on the line.

$12

Competitor Visual Audit

See how your top 10 rivals look side by side, and find the visual space none of them occupy yet.

$12

What To Make Next

Turn last week's ad results into next week's ad brief, so the next batch is built from data, not a hunch.

$17

The 40-Ad Upload

Build and upload a batch of ads from one spreadsheet, instead of clicking through Ads Manager one at a time.

$27

Self-Testing Landing Page

Get one landing page that tests itself and routes traffic to the winner automatically, no manual A/B setup.

$27

Competitor Ad Spy

See any advertiser's ads ranked by how long each one has run, the clearest signal for what's working.

$27

Offer Engine

Generate twenty scored offers against your own rubric in an afternoon, not just the first one you liked.

$27