Tool 04 · $12
Get it for $12
Five AI buyers judge your ad before it runs.
Several AI buyer personas score the same ad without seeing each other’s answers. Their verdicts combine into one consensus, with the line each buyer stopped reading at.
The first time we tried AI buyers we put five personas in one conversation and asked them to discuss the ad. They converged in about three replies. The loudest persona set the tone and the rest agreed.
That is exactly what happens in a room of humans, which is why focus groups are a poor way to test ads. We had rebuilt the problem in software.
So we ran them separately. Five personas, five fresh conversations, the same ad, the same rubric, no view of each other. Then we merged the scores by hand.
The spread was the useful part. Four buyers scored an ad a 7; one scored it a 3 and quoted the line that lost her. The blind panel had found the weak line before it cost anything.
The personas, the rubric, the consensus sheet and the prompts are what this panel gives you.
You wrote the ad, so you cannot read it cold. Friends and colleagues are polite. Meta’s feedback arrives as a cost per result, a week late, with no line quoted.
A panel of buyer personas built from your real customers reads the ad the way they would: in a hurry, sceptical, looking for a reason to scroll. Blind scoring keeps them from agreeing with each other.
You get a consensus number and, more usefully, the exact line where each one stopped reading.
Under ten minutes per ad once the personas exist. Build the personas once from your real customers, then reuse them for every ad.
Plus the guide itself: 5 pages on building personas that disagree with each other, reading the spread, and when to ignore the panel.
Your batch goes through the panel before it goes into Ads Manager. Ads with a low consensus or a line flagged by three buyers get rewritten first.
Over a month you learn which objections keep coming up across ads. Those are the ones your landing page should answer too.
This is step 3 of the sixty, the last check before spend. The TRIAD screen (Tool 03) asks whether the ad is built right. The panel asks whether the buyer agrees.
Most agencies run the ads and rent everything else. Sixty Steps builds all sixty as real development on the client's own domain, then reports every week against what settled in Stripe.
These ten tools are the steps you can set up yourself in an afternoon. This one is step 3: the last check before an ad gets budget.
I built analytics models for banks and miners before this. The habit that stuck is not trusting a dashboard that grades its own work. Every tool on this page exists because we needed it on our own account first.
Dear reader,
If you have read this far, you have probably already decided whether $12 is a risk worth taking. It is less than one wasted day of ad spend. So the rest of this page is not about the panel. It is about who is selling it to you, and why we sell the steps one at a time.
We are an analytics firm that got into Meta ads by accident, found that nobody was measuring them properly, and started fixing that one step at a time. This is one of those steps.
My name is Ryan Richardson. For 6 years I built analytics models for banks and mining companies through a firm called Onwards Analytics. The brief was always the same: two systems that should agree do not, and someone senior needs to know which one to trust before the Monday meeting.
I had run Meta ads on and off for about five years. Once we ran them for our own offers, I was staring at the same problem I had been paid to solve for years, except now the two systems were Ads Manager and Stripe, and the person who needed to know was me.
So I did what I had always done. I traced every step between a stranger seeing an ad and a payment settling in Stripe, and wrote each one down. There were sixty. That list became a book called The Book Is the Funnel, and then a business called Sixty Steps that builds those steps for other people.
Three rules. We apply them to our own account before anyone else's.
Stripe is the scoreboard. Every report, decision and invoice is measured against money that settled. Platform dashboards are inputs. If a number on one of our pages cannot be traced to Stripe, it is marked as reasoning.
Everything lives on your domain, in your name. Pages, checkout, email and tracking are real code you own. There is no page-builder licence, and nothing stops working if you stop working with us.
We use it before we sell it. Every ad we run goes through our own five-buyer panel first. The example conversations in the guide are ours, with customer details replaced by brackets.
That is also why the panel is $12. We are not trying to make money on it. We are trying to get a second reader on your ads before Meta becomes the first, because Meta charges for the privilege.
Each tool is one step from the book, packaged as the exact files we use: a template, a sheet, a script outline or a prompt, plus a short guide. They cost between $4.95 and $27. There is no software to subscribe to and nothing that phones home.
Three of them measure. One tags each Stripe payment with its ad. A weekly review joins those tags to Meta results and tells you what to make next. A six-lever diagnostic scores your whole funnel and finds the weak one.
Two of them screen. A three-gate scoring sheet judges an ad before it costs money. A blind panel of AI buyers scores the same ad independently and reaches a consensus.
Two of them research. One maps how your top 10 rivals look and where the empty space is. One pulls any competitor's ads and ranks them by how long they have run.
Three of them build. 40 ads uploaded from one spreadsheet. A landing page that tests its own variants against purchases. A pipeline that produces 20 scored offers in an afternoon.
None of them replaces the other fifty steps. Each one makes one step faster, or makes one number honest. This page sells the panel, because the line that loses the buyer is cheaper to find in a chat than in Ads Manager.
The files arrive by email within a few minutes. You build five personas from your customer notes, then run your current ad through all five blind. Every ad after the first panel takes under ten minutes.
Then nothing happens. There is no onboarding sequence, no upsell call, no countdown. If you want the other tools you will find them on the site. If you want us to build the rest of the sixty steps for you, the site explains how that works and what it costs, and it starts with a free teardown that might say no.
If the panel does not do what this page says, reply to the receipt email and say so, any time in the first 60 days. You will get your $12 back and I will want to know what went wrong.
P.S. The most useful score in every panel is the low one. Read what that buyer quoted before you read the average.
