Tool 09 · $27
Get it for $27
Any advertiser’s ads, ranked by how long they’ve run.
Pull every ad a competitor runs on Meta, rank them by days active, and save a report with their images and copy. Long runners are usually the earners. Uses an Apify actor, credited.
The Meta Ad Library shows every active ad for any advertiser. What it does not do is tell you which ones work. Scrolling through one competitor's ads taught us nothing except that they had a lot of them.
Then we noticed the start dates. Most ads had been live for days. A handful had been live for months. Nobody keeps paying for an ad for months unless it earns.
So we pulled the library through an Apify actor, sorted by days active, and read the top ten. The long runners had the same scene, the same specific numbers, the same voice. Three of the gates in Tool 03 came from that reading.
We ran it across our own market. The report runs per advertiser now.
The script outline, the report template and the guide to reading longevity are what this kit gives you.
You cannot see a competitor’s results. You can see how long they have been willing to pay for an ad, and an advertiser who keeps an ad live for months is telling you it earns.
Short-lived ads are tests, most of which failed. Long-lived ads are the survivors. Reading the survivors tells you what the market has already paid to learn.
This is not about copying. It is about seeing which scenes, numbers and promises your buyers have already said yes to, before you write your own.
Once set up, it runs per advertiser without us touching it. The actor does the pulling; the template does the ranking; you do the reading with the guide.
Plus the guide itself: 5 pages including the Apify setup, the actor credit, and how we feed the findings into the Monday review.
Before writing a batch, you open the reports for three competitors and read their top five. The scenes and numbers that keep appearing go into your briefs as hypotheses to test, not lines to copy.
Once a month you re-run the reports. An ad that has dropped off tells you something too.
This is step 8 of the sixty: research that happens before the writing, using data the market has already paid for.
Most agencies run the ads and rent everything else. Sixty Steps builds all sixty as real development on the client's own domain, then reports every week against what settled in Stripe.
These ten tools are the steps you can set up yourself in an afternoon. This one is step 8: research before the writing, using what the market already paid to learn.
I built analytics models for banks and miners before this. The habit that stuck is not trusting a dashboard that grades its own work. Every tool on this page exists because we needed it on our own account first.
Dear reader,
If you have read this far, you have probably already decided whether $27 is a risk worth taking. It is less than one wasted creative round. So the rest of this page is not about the spy kit. It is about who is selling it to you, and why we sell the steps one at a time.
We are an analytics firm that got into Meta ads by accident, found that nobody was measuring them properly, and started fixing that one step at a time. This is one of those steps.
My name is Ryan Richardson. For 6 years I built analytics models for banks and mining companies through a firm called Onwards Analytics. The brief was always the same: two systems that should agree do not, and someone senior needs to know which one to trust before the Monday meeting.
I had run Meta ads on and off for about five years. Once we ran them for our own offers, I was staring at the same problem I had been paid to solve for years, except now the two systems were Ads Manager and Stripe, and the person who needed to know was me.
So I did what I had always done. I traced every step between a stranger seeing an ad and a payment settling in Stripe, and wrote each one down. There were sixty. That list became a book called The Book Is the Funnel, and then a business called Sixty Steps that builds those steps for other people.
Three rules. We apply them to our own account before anyone else's.
Stripe is the scoreboard. Every report, decision and invoice is measured against money that settled. Platform dashboards are inputs. If a number on one of our pages cannot be traced to Stripe, it is marked as reasoning.
Everything lives on your domain, in your name. Pages, checkout, email and tracking are real code you own. There is no page-builder licence, and nothing stops working if you stop working with us.
We use it before we sell it. We run these reports on our own market every month. The example report in the guide is real, with the advertiser’s name removed.
That is also why the spy kit is $27. We are not trying to make money on it. We are trying to get your briefs starting from evidence, because a batch written from a blank page is the most expensive kind.
Each tool is one step from the book, packaged as the exact files we use: a template, a sheet, a script outline or a prompt, plus a short guide. They cost between $4.95 and $27. There is no software to subscribe to and nothing that phones home.
Three of them measure. One tags each Stripe payment with its ad. A weekly review joins those tags to Meta results and tells you what to make next. A six-lever diagnostic scores your whole funnel and finds the weak one.
Two of them screen. A three-gate scoring sheet judges an ad before it costs money. A blind panel of AI buyers scores the same ad independently and reaches a consensus.
Two of them research. One maps how your top 10 rivals look and where the empty space is. One pulls any competitor's ads and ranks them by how long they have run.
Three of them build. 40 ads uploaded from one spreadsheet. A landing page that tests its own variants against purchases. A pipeline that produces 20 scored offers in an afternoon.
None of them replaces the other fifty steps. Each one makes one step faster, or makes one number honest. This page sells the spy kit, because the market has already run the test you are about to pay for.
The files arrive by email within a few minutes. You set up Apify, build the script from the outline, and run it on your first competitor. In our own account the first run included the Apify setup. You end with a ranked report and a top ten to read with the guide.
Then nothing happens. There is no onboarding sequence, no upsell call, no countdown. If you want the other tools you will find them on the site. If you want us to build the rest of the sixty steps for you, the site explains how that works and what it costs, and it starts with a free teardown that might say no.
If the spy kit does not do what this page says, reply to the receipt email and say so, any time in the first 60 days. You will get your $27 back and I will want to know what went wrong.
P.S. Open the Ad Library for your biggest competitor and look at the start dates. Find the oldest. That is the ad they would least like you to read carefully.
