Tool 10 · $27
Get it for $27
Twenty scored offers in an afternoon.
A step-by-step pipeline that generates offer ideas, researches them, scores each one and refines the best. You finish the afternoon with a ranked list of twenty and three offers ready to test.
Sixty Steps launched with one offer because that is what we had thought of. It sold. Not well enough to scale, but enough that we did not question it.
When we finally did, we did it the way we would for a client: generate every offer we could think of, research each against the market, score them on one rubric, refine the top few. Twenty offers, one afternoon, one prompt orchestrating the steps.
Our original offer came fourth. The top three became the Build, the Takeover and Pay-Per-Show, which are the three offers on the main site today.
The pipeline is the useful part. It is a sequence of prompts with a rubric in the middle, and it runs the same way every time.
The orchestrator prompt, the scoring rubric and the output template are what this engine gives you.
Every other tool on this page makes the ads and pages better at selling the offer you have. If the offer is the fourth best you could make, all of that effort is capped at fourth best.
Most businesses never compare offers because generating and researching twenty by hand is a week of work. With a model doing the research and a rubric doing the scoring, it is an afternoon.
The engine does not pick for you. It leaves you with a ranked list and three refined candidates, and the test is yours to run.
One orchestrator prompt runs the four stages in order and writes the output template as it goes. You answer its questions at the start and read the ranked list at the end.
Plus the guide itself: 4 pages on answering the five inputs well, where the research stage goes wrong, and how we tested the top three against each other with ads.
The three refined offers go through the TRIAD screen (Tool 03) as ads, then into the account via the sheet (Tool 07). Stripe tells you which one buyers prefer within a few weeks.
Twice a year you re-run the engine. Markets move, and the offer that is best today may not be best in six months.
This is step 1 of the sixty in the book’s ordering: the offer comes before the ad. We sell it last here because most people arrive with an offer already and need the measurement first.
Most agencies run the ads and rent everything else. Sixty Steps builds all sixty as real development on the client's own domain, then reports every week against what settled in Stripe.
These ten tools are the steps you can set up yourself in an afternoon. This one is the offer itself: step 1 in the book, sold last here because most people arrive with an offer and need the measurement first.
I built analytics models for banks and miners before this. The habit that stuck is not trusting a dashboard that grades its own work. Every tool on this page exists because we needed it on our own account first.
Dear reader,
If you have read this far, you have probably already decided whether $27 is a risk worth taking. It is less than one hour of a strategist’s time. So the rest of this page is not about the engine. It is about who is selling it to you, and why we sell the steps one at a time.
We are an analytics firm that got into Meta ads by accident, found that nobody was measuring them properly, and started fixing that one step at a time. This is one of those steps.
My name is Ryan Richardson. For 6 years I built analytics models for banks and mining companies through a firm called Onwards Analytics. The brief was always the same: two systems that should agree do not, and someone senior needs to know which one to trust before the Monday meeting.
I had run Meta ads on and off for about five years. Once we ran them for our own offers, I was staring at the same problem I had been paid to solve for years, except now the two systems were Ads Manager and Stripe, and the person who needed to know was me.
So I did what I had always done. I traced every step between a stranger seeing an ad and a payment settling in Stripe, and wrote each one down. There were sixty. That list became a book called The Book Is the Funnel, and then a business called Sixty Steps that builds those steps for other people.
Three rules. We apply them to our own account before anyone else's.
Stripe is the scoreboard. Every report, decision and invoice is measured against money that settled. Platform dashboards are inputs. If a number on one of our pages cannot be traced to Stripe, it is marked as reasoning.
Everything lives on your domain, in your name. Pages, checkout, email and tracking are real code you own. There is no page-builder licence, and nothing stops working if you stop working with us.
We use it before we sell it. The three offers on our main site came out of this pipeline. The example output in the guide is our own ranked twenty, lightly edited.
That is also why the engine is $27. We are not trying to make money on it. We are trying to get you to compare your offer against alternatives at least once, because the offer caps everything else and almost nobody checks it.
Each tool is one step from the book, packaged as the exact files we use: a template, a sheet, a script outline or a prompt, plus a short guide. They cost between $4.95 and $27. There is no software to subscribe to and nothing that phones home.
Three of them measure. One tags each Stripe payment with its ad. A weekly review joins those tags to Meta results and tells you what to make next. A six-lever diagnostic scores your whole funnel and finds the weak one.
Two of them screen. A three-gate scoring sheet judges an ad before it costs money. A blind panel of AI buyers scores the same ad independently and reaches a consensus.
Two of them research. One maps how your top 10 rivals look and where the empty space is. One pulls any competitor's ads and ranks them by how long they have run.
Three of them build. 40 ads uploaded from one spreadsheet. A landing page that tests its own variants against purchases. A pipeline that produces 20 scored offers in an afternoon.
None of them replaces the other fifty steps. Each one makes one step faster, or makes one number honest. This page sells the engine, because every other tool here is working on whatever offer you give it.
The files arrive by email within a few minutes. You open the orchestrator prompt, answer the five inputs, and work through the four stages. You end with twenty ranked offers and three written out ready to test.
Then nothing happens. There is no onboarding sequence, no upsell call, no countdown. If you want the other tools you will find them on the site. If you want us to build the rest of the sixty steps for you, the site explains how that works and what it costs, and it starts with a free teardown that might say no.
If the engine does not do what this page says, reply to the receipt email and say so, any time in the first 60 days. You will get your $27 back and I will want to know what went wrong.
P.S. If you only run the first stage, run it. Seeing twenty offers next to yours changes how you read your own, even before anything is scored.
