Everybody who works with us has had their arithmetic run first, in writing — because we will not name a price per name until we know what a name is worth to you.
It is deliberately not a call. You send figures. You get a document.
What a client is worth over the whole relationship, multiplied by how often a book buyer becomes one. That figure is your ceiling, not our price — we quote underneath it, and we will not sell you a name above it. Frequency is what fails this sum, not deal size.
Not projections, and not a good month. What actually happened. The verdict is only worth what the figures are worth — rough and honest beats tidy and optimistic every time.
Each one is a way to check our work before you trust it. A firm that did not want its work checked would not hand you the specification, the model and a finished example on day one.