Tool 06 · $17
Get it for $17
Turn last week’s ad results into next week’s ads.
A weekly review that joins Meta results with Stripe revenue per ad, ranks ads by money that actually landed, and writes the briefs for the next batch. Monday morning, 30 minutes.
For our first weeks of ads our Monday review was a look at Ads Manager, a feeling about which ads were working, and a brief for new ones based on that feeling. Some weeks it was right.
Once payments carried their ad id (Tool 01) we could join the two tables: Meta spend and results per ad on one side, Stripe revenue per ad on the other. The first joined table changed the review.
Two of our best-feeling ads had made nothing. One ad with a mediocre click-through had made A$62 on A$5 of spend. The feeling had been about clicks. The money was somewhere else.
We wrote the review down as a template: pull these Meta fields, join to Stripe, rank by revenue, mark the top three “make more like this” and the bottom “pause”, write three briefs. Then we handed the writing to a prompt.
That template, the fields list and the prompt are what this review gives you.
Creative wears out. Audiences shift. The ad that earned last month leaks this month. The account that wins is the one whose Monday review notices first and makes the next batch from what the money says.
Most reviews stop at Meta’s numbers, so they rank ads by what Meta credits. Join Stripe and the ranking changes, often a lot.
The review is the engine. The ads are what it produces.
Thirty minutes every Monday once the template is set up. The prompt writes the briefs; you decide whether to run them.
Your payments carry an ad id (Tool 01 or your own setup). The join is exact, the ranking is by money that landed, and the briefs come from real earners.
No tags yet. The template ranks by Meta-reported purchases with a haircut you set from your overall Meta-to-Stripe gap. Less exact, still better than feel. Tag payments when you can.
Plus the guide itself: 4 pages on running the review in 30 minutes, reading a week with too little data, and what “make more like this” actually means.
Thirty minutes: pull, paste, read the ranking, approve three briefs. The ads that made nothing get paused without a debate, because the table says so.
After eight weeks you have a record of what you made, why, and what it earned. That record is what every later decision in the account rests on.
This is step 5 of the sixty: the weekly loop that keeps the ads earning. Tool 01 feeds it. Tools 03 and 04 screen what it produces.
Most agencies run the ads and rent everything else. Sixty Steps builds all sixty as real development on the client's own domain, then reports every week against what settled in Stripe.
These ten tools are the steps you can set up yourself in an afternoon. This one is step 5: the weekly loop that turns last week’s results into next week’s ads.
I built analytics models for banks and miners before this. The habit that stuck is not trusting a dashboard that grades its own work. Every tool on this page exists because we needed it on our own account first.
Dear reader,
If you have read this far, you have probably already decided whether $17 is a risk worth taking. It is less than the cost of one ad that should have been paused. So the rest of this page is not about the review. It is about who is selling it to you, and why we sell the steps one at a time.
We are an analytics firm that got into Meta ads by accident, found that nobody was measuring them properly, and started fixing that one step at a time. This is one of those steps.
My name is Ryan Richardson. For 6 years I built analytics models for banks and mining companies through a firm called Onwards Analytics. The brief was always the same: two systems that should agree do not, and someone senior needs to know which one to trust before the Monday meeting.
I had run Meta ads on and off for about five years. Once we ran them for our own offers, I was staring at the same problem I had been paid to solve for years, except now the two systems were Ads Manager and Stripe, and the person who needed to know was me.
So I did what I had always done. I traced every step between a stranger seeing an ad and a payment settling in Stripe, and wrote each one down. There were sixty. That list became a book called The Book Is the Funnel, and then a business called Sixty Steps that builds those steps for other people.
Three rules. We apply them to our own account before anyone else's.
Stripe is the scoreboard. Every report, decision and invoice is measured against money that settled. Platform dashboards are inputs. If a number on one of our pages cannot be traced to Stripe, it is marked as reasoning.
Everything lives on your domain, in your name. Pages, checkout, email and tracking are real code you own. There is no page-builder licence, and nothing stops working if you stop working with us.
We use it before we sell it. This is our Monday. The example week in the guide is a real week from our account, with revenue figures replaced by brackets.
That is also why the review is $17. We are not trying to make money on it. We are trying to get the weekly loop running in your account, because an account with a good review fixes its own mistakes and one without repeats them.
Each tool is one step from the book, packaged as the exact files we use: a template, a sheet, a script outline or a prompt, plus a short guide. They cost between $4.95 and $27. There is no software to subscribe to and nothing that phones home.
Three of them measure. One tags each Stripe payment with its ad. A weekly review joins those tags to Meta results and tells you what to make next. A six-lever diagnostic scores your whole funnel and finds the weak one.
Two of them screen. A three-gate scoring sheet judges an ad before it costs money. A blind panel of AI buyers scores the same ad independently and reaches a consensus.
Two of them research. One maps how your top 10 rivals look and where the empty space is. One pulls any competitor's ads and ranks them by how long they have run.
Three of them build. 40 ads uploaded from one spreadsheet. A landing page that tests its own variants against purchases. A pipeline that produces 20 scored offers in an afternoon.
None of them replaces the other fifty steps. Each one makes one step faster, or makes one number honest. This page sells the review, because the ads are only as good as the Monday that produced them.
The files arrive by email within a few minutes. You set up the template, pull your first Meta export, join it to Stripe and read the ranking. The prompt writes three briefs from your top three and you decide which to run.
Then nothing happens. There is no onboarding sequence, no upsell call, no countdown. If you want the other tools you will find them on the site. If you want us to build the rest of the sixty steps for you, the site explains how that works and what it costs, and it starts with a free teardown that might say no.
If the review does not do what this page says, reply to the receipt email and say so, any time in the first 60 days. You will get your $17 back and I will want to know what went wrong.
P.S. If you only run it once, run it this Monday on last week. The gap between your best-feeling ad and your best-earning ad is usually the most useful thing you learn all month.
