Tool 05 · $12
Get it for $12
See how your top 10 rivals look, and where the empty space is.
Screenshot competitor homepages, pull their colours and fonts, and place them on a loud-to-quiet, guru-to-system map. Find the visual territory nobody owns, before you pay for a brand.
Before we launched Sixty Steps we did what you do: opened every agency we would be compared against. Ten tabs. Dark backgrounds, neon accents, a founder in a hoodie, a countdown.
Closing the tabs, I could not have told you which one was which. That felt like information. If I could not tell them apart, neither could a buyer, and whoever looked different would be remembered.
So we made it a method. Screenshot each homepage, pull the dominant colours and fonts, write down the tone of the headline. Score each one on two axes: loud to quiet, and guru to system. Plot the ten.
Nine of them sat in the loud-guru corner. The quiet-system corner was empty. Sixty Steps is off-white, one accent colour, a mono label and a number in every headline because that corner was free.
The script, the schema and the analysis prompt are what this audit gives you.
Your ad sits between ten others selling something similar. A buyer scrolling gives each one a fraction of a second. If yours looks like the others, it inherits their reputation and gets their attention: none.
Looking better inside the same style is expensive and nobody notices. Looking like the only one in an empty corner is cheap and everybody notices.
The audit finds the corner. What you do with it is your brand decision. The audit just makes it a decision instead of a guess.
About an afternoon for ten competitors, most of it waiting for screenshots. The analysis prompt does the plotting.
Plus the guide itself: 4 pages on choosing the ten, scoring the axes consistently, and what to do when two corners are empty.
Instead of “make it look premium” you have “quiet and system, because the other nine are loud and guru.” A designer can act on that. So can you with a template.
When a competitor changes their look, you re-run the map in an hour and see whether your corner is still empty.
This is step 6 of the sixty: deciding what the pages and ads should look like before anything is built. Done once, it informs every ad and page after it.
Most agencies run the ads and rent everything else. Sixty Steps builds all sixty as real development on the client's own domain, then reports every week against what settled in Stripe.
These ten tools are the steps you can set up yourself in an afternoon. This one is step 6: deciding what everything should look like before anything is built.
I built analytics models for banks and miners before this. The habit that stuck is not trusting a dashboard that grades its own work. Every tool on this page exists because we needed it on our own account first.
Dear reader,
If you have read this far, you have probably already decided whether $12 is a risk worth taking. It is less than an hour of a designer’s time. So the rest of this page is not about the audit. It is about who is selling it to you, and why we sell the steps one at a time.
We are an analytics firm that got into Meta ads by accident, found that nobody was measuring them properly, and started fixing that one step at a time. This is one of those steps.
My name is Ryan Richardson. For 6 years I built analytics models for banks and mining companies through a firm called Onwards Analytics. The brief was always the same: two systems that should agree do not, and someone senior needs to know which one to trust before the Monday meeting.
I had run Meta ads on and off for about five years. Once we ran them for our own offers, I was staring at the same problem I had been paid to solve for years, except now the two systems were Ads Manager and Stripe, and the person who needed to know was me.
So I did what I had always done. I traced every step between a stranger seeing an ad and a payment settling in Stripe, and wrote each one down. There were sixty. That list became a book called The Book Is the Funnel, and then a business called Sixty Steps that builds those steps for other people.
Three rules. We apply them to our own account before anyone else's.
Stripe is the scoreboard. Every report, decision and invoice is measured against money that settled. Platform dashboards are inputs. If a number on one of our pages cannot be traced to Stripe, it is marked as reasoning.
Everything lives on your domain, in your name. Pages, checkout, email and tracking are real code you own. There is no page-builder licence, and nothing stops working if you stop working with us.
We use it before we sell it. The Sixty Steps look came out of this audit. The example map in the guide is ours, with competitor names removed.
That is also why the audit is $12. We are not trying to make money on it. We are trying to stop you paying for a brand that looks like everyone else’s, because that mistake costs thousands and takes a year to notice.
Each tool is one step from the book, packaged as the exact files we use: a template, a sheet, a script outline or a prompt, plus a short guide. They cost between $4.95 and $27. There is no software to subscribe to and nothing that phones home.
Three of them measure. One tags each Stripe payment with its ad. A weekly review joins those tags to Meta results and tells you what to make next. A six-lever diagnostic scores your whole funnel and finds the weak one.
Two of them screen. A three-gate scoring sheet judges an ad before it costs money. A blind panel of AI buyers scores the same ad independently and reaches a consensus.
Two of them research. One maps how your top 10 rivals look and where the empty space is. One pulls any competitor's ads and ranks them by how long they have run.
Three of them build. 40 ads uploaded from one spreadsheet. A landing page that tests its own variants against purchases. A pipeline that produces 20 scored offers in an afternoon.
None of them replaces the other fifty steps. Each one makes one step faster, or makes one number honest. This page sells the audit, because looking different is the cheapest advantage in a feed and most people never check whether they have it.
The files arrive by email within a few minutes. You list ten rivals, run the capture, fill ten profiles and run the prompt. You end with a map and a one-paragraph brief for the empty corner.
Then nothing happens. There is no onboarding sequence, no upsell call, no countdown. If you want the other tools you will find them on the site. If you want us to build the rest of the sixty steps for you, the site explains how that works and what it costs, and it starts with a free teardown that might say no.
If the audit does not do what this page says, reply to the receipt email and say so, any time in the first 60 days. You will get your $12 back and I will want to know what went wrong.
P.S. Open your ten competitors in ten tabs right now and close them. If you cannot say which was which, neither can your buyer.
