Mortgage broker ads in London: £14.51 a click

What a booked loan costs in clicks

There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.

Cost per booked loan in London is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not London figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the mortgage broker searches are in London

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in London, at 72.5%.

In London, general searches has the highest click price among the counted intent groups, at £15.94 a click.

Plan a month of mortgage broker ads in London

Put in your own value per loan and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every mortgage broker keyword tracked in London

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mortgage broker keywords in London are “mortgage broker” (2,808 searches a month at £15.94 a click), “mortgage broker near me” (566 searches a month at £12.76 a click), and “mortgage broker fees” (234 searches a month at £8.68 a click).

In London, “refinance home loan” is the keyword furthest from the country median: £2.95 a click, 80.8% below the £15.37 median click price for mortgage broker across this country's tracked cities.

In London, “construction loan broker” is the least-searched of the counted keywords tracked here, at 1 search a month.

In London, 7 of the 10 counted mortgage broker keywords tracked here have a recorded Google click price.

How London compares in the United Kingdom

Over the 48 months tracked, mortgage brokers searches in London peaked in March 2025 at 15,350 and were lowest in June 2026 at 2,490. London's single latest tracked month is down 43.8% on the same month a year ago and down 57.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In London, the keyword changing fastest year on year is "investment property loan", down 86.2%.

• London is 10th of 22 United Kingdom cities by click price, mid-table.
• London is 1st of 25 United Kingdom cities by monthly searches, the highest.
• London is the only city in Greater London in this set, so there is no same-region rank.
• For this service, London sits in Greater London, which is 16th of 19 regions by businesses per 10,000 people, mid-table (an average of 4.4 businesses per 10,000 people across Greater London).
• London's 42.6 searches a month per 100,000 people is above the country-wide rate of 34.1 for this service.
• London's median mortgage broker click price of £14.51 is 5.6% below the country median of £15.37.
• Counted searches over the last 12 months are down 55.1% on the 12 months before.
• In London, searches peak in March, about 35.7% above the monthly average, and are lowest in July.

Mortgage broker businesses in London

The Office for National Statistics counts 4,010 businesses in this industry in London (2026), about 4.4 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 9,122,909 (London). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Mortgage broker click prices in 6 countries

United Kingdom is 5th of 6 countries by median mortgage broker click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for mortgage brokers in the United Kingdom

Regulator or register: Financial Conduct Authority (FCA).

Mortgage brokers must be FCA-authorised, or an appointed representative of an FCA-authorised firm.

Questions people ask about mortgage broker ads in London

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.