Mortgage broker ads in Southampton: £13.70 a click

What a booked loan costs in clicks

There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.

Cost per booked loan in Southampton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Southampton figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the mortgage broker searches are in Southampton

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Southampton, at 53.0%.

In Southampton, near me has the highest click price among the counted intent groups, at £16.94 a click.

Plan a month of mortgage broker ads in Southampton

Put in your own value per loan and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every mortgage broker keyword tracked in Southampton

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mortgage broker keywords in Southampton are “mortgage broker” (34 searches a month at £12.65 a click), “mortgage broker near me” (11 searches a month at £16.94 a click), and “mortgage broker fees” (10 searches a month with no Google click price).

In Southampton, “mortgage broker” is the keyword furthest from the country median: £12.65 a click, 17.7% below the £15.37 median click price for mortgage broker across this country's tracked cities.

In Southampton, “self employed home loan” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Southampton, 2 of the 10 counted mortgage broker keywords tracked here have a recorded Google click price.

How Southampton compares in the United Kingdom

Over the 48 months tracked, mortgage brokers searches in Southampton peaked in September 2022 at 110 and were lowest in July 2024 at 30. Southampton's single latest tracked month is up 80.0% on the same month a year ago and up 50.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Southampton, the keyword changing fastest year on year is "home loan pre-approval", up 100.0%.

• Southampton is 8th of 22 United Kingdom cities by click price, mid-table.
• Southampton is 20th of 25 United Kingdom cities by monthly searches, mid-table.
• Southampton is the only city in Hampshire in this set, so there is no same-region rank.
• For this service, Southampton sits in Hampshire, which is 6th of 19 regions by businesses per 10,000 people, mid-table (an average of 1.9 businesses per 10,000 people across Hampshire).
• Southampton's 25.5 searches a month per 100,000 people is below the country-wide rate of 34.1 for this service.
• Southampton's median mortgage broker click price of £13.70 is 10.9% below the country median of £15.37.
• Counted searches over the last 12 months are up 23.4% on the 12 months before.
• In Southampton, searches peak in March, about 18.5% above the monthly average, and are lowest in November.

Mortgage broker businesses in Southampton

The Office for National Statistics counts 50 businesses in this industry in Southampton (2026), about 1.9 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 259,230 (Southampton). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Mortgage broker click prices in 6 countries

United Kingdom is 5th of 6 countries by median mortgage broker click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for mortgage brokers in the United Kingdom

Regulator or register: Financial Conduct Authority (FCA).

Mortgage brokers must be FCA-authorised, or an appointed representative of an FCA-authorised firm.

Questions people ask about mortgage broker ads in Southampton

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.