Mortgage broker ads in Stoke-on-Trent: £9.54 a click

What a booked loan costs in clicks

There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.

Cost per booked loan in Stoke-on-Trent is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Stoke-on-Trent figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the mortgage broker searches are in Stoke-on-Trent

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Stoke-on-Trent, at 46.7%.

In Stoke-on-Trent, general searches has the highest click price among the counted intent groups, at £13.21 a click.

Plan a month of mortgage broker ads in Stoke-on-Trent

Put in your own value per loan and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every mortgage broker keyword tracked in Stoke-on-Trent

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mortgage broker keywords in Stoke-on-Trent are “mortgage broker” (41 searches a month at £13.21 a click), “mortgage broker near me” (30 searches a month at £5.92 a click), and “mortgage broker fees” (8 searches a month with no Google click price).

In Stoke-on-Trent, “first home buyer loan” is the keyword furthest from the country median: £2.54 a click, 83.5% below the £15.37 median click price for mortgage broker across this country's tracked cities.

In Stoke-on-Trent, “refinance home loan” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Stoke-on-Trent, 3 of the 10 counted mortgage broker keywords tracked here have a recorded Google click price.

How Stoke-on-Trent compares in the United Kingdom

Over the 48 months tracked, mortgage brokers searches in Stoke-on-Trent peaked in June 2025 at 230 and were lowest in September 2023 at 30. Stoke-on-Trent's single latest tracked month is down 18.2% on the same month a year ago and level with the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Stoke-on-Trent, the keyword changing fastest year on year is "first home buyer loan", up 250.0%.

• Stoke-on-Trent is 3rd of 22 United Kingdom cities by click price, among the three lowest.
• Stoke-on-Trent is 15th of 25 United Kingdom cities by monthly searches, mid-table.
• Stoke-on-Trent is 1st of 3 West Midlands cities by click price, the lowest.
• Stoke-on-Trent is 3rd of 3 West Midlands cities by monthly searches, the lowest.
• For this service, Stoke-on-Trent sits in West Midlands, which is 4th of 19 regions by businesses per 10,000 people, mid-table (an average of 1.7 businesses per 10,000 people across West Midlands).
• Stoke-on-Trent's 32.3 searches a month per 100,000 people is below the country-wide rate of 34.1 for this service.
• Stoke-on-Trent's median mortgage broker click price of £9.54 is 37.9% below the country median of £15.37.
• Counted searches over the last 12 months are down 35.0% on the 12 months before.
• In Stoke-on-Trent, searches peak in January, about 29.3% above the monthly average, and are lowest in November.

Mortgage broker businesses in Stoke-on-Trent

The Office for National Statistics counts 40 businesses in this industry in Stoke-on-Trent (2026), about 1.5 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 272,282 (Stoke-on-Trent). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Mortgage broker click prices in 6 countries

United Kingdom is 5th of 6 countries by median mortgage broker click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for mortgage brokers in the United Kingdom

Regulator or register: Financial Conduct Authority (FCA).

Mortgage brokers must be FCA-authorised, or an appointed representative of an FCA-authorised firm.

Questions people ask about mortgage broker ads in Stoke-on-Trent

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.