Builder Google Ads cost by city in the United Kingdom
Across 25 priced cities in the United Kingdom, the lowest builder click price is in Nottingham at £0.14 and the highest is in London at £6.54 (median per city, Google Ads via DataForSEO, October 2026). Prices are in GBP (£), converted from US$ at the Federal Reserve H.10 September 2026 average.
Cities
Builder in 25 cities
| City | Click price | Searches a month | Page |
|---|---|---|---|
| London | £6.54 | 5,379 | Priced |
| Birmingham | £5.31 | 1,483 | Priced |
| Manchester | £4.49 | 484 | Priced |
| Glasgow | £3.54 | 332 | Priced |
| Leeds | £3.38 | 395 | Priced |
| Liverpool | £2.60 | 232 | Priced |
| Southampton | £3.68 | 100 | Priced |
| Newcastle upon Tyne | £3.33 | 198 | Priced |
| Nottingham | £0.14 | 78 | Priced |
| Sheffield | £2.88 | 170 | Priced |
| Bristol | £3.38 | 459 | Priced |
| Belfast | £3.51 | 102 | Priced |
| Brighton and Hove | £3.23 | 134 | Priced |
| Edinburgh | £3.27 | 202 | Priced |
| Leicester | £5.07 | 111 | Priced |
| Reading | £3.13 | 123 | Priced |
| Middlesbrough | £2.57 | 114 | Priced |
| Stoke-on-Trent | £3.18 | 126 | Priced |
| Coventry | £3.32 | 178 | Priced |
| Sunderland | £2.05 | 77 | Priced |
| Birkenhead | £2.54 | 62 | Priced |
| Kingston upon Hull | £2.05 | 152 | Priced |
| Southend-on-Sea | £5.89 | 114 | Priced |
| Blackpool | £1.36 | 258 | Priced |
| Preston | £2.63 | 312 | Priced |
6 countries
Builder click prices across countries
Median builder click price by country, in US$ at the Federal Reserve H.10 September 2026 average: Ireland US$2.76, United Kingdom US$4.38, Australia US$6.72, New Zealand US$7.21, Canada US$9.31, United States US$18.50.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$2.76 | 85.8 | 5 |
| United Kingdom | US$4.38 | 53.2 | 25 |
| Australia | US$6.72 | 155.3 | 25 |
| New Zealand | US$7.21 | 91.3 | 6 |
| Canada | US$9.31 | 83.8 | 13 |
| United States | US$18.50 | 75.9 | 50 |
Each country uses its own keyword set and its own name for the service. Business counts are not compared across countries.
Rules
Rules for renovation builders in the United Kingdom
Builders are not nationally licensed in the UK; trade-body membership is voluntary, not a mandatory licence.
Sources
Data and sources
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
September 2026 monthly average | US government work |