Builder ads in Leeds: £3.38 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £100 in clicks at £3.38 a click.

Cost per booked job in Leeds is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Leeds figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the builder searches are in Leeds

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Leeds, at 49.2%.

In Leeds, specific jobs has the highest click price among the counted intent groups, at £4.50 a click.

Plan a month of builder ads in Leeds

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every builder keyword tracked in Leeds

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched builder keywords in Leeds are “builders near me” (147 searches a month at £2.07 a click), “house extensions” (57 searches a month at £2.39 a click), and “home builder” (50 searches a month with no Google click price).

In Leeds, “kitchen renovation” is the keyword furthest from the country median: £9.07 a click, 177.4% above the £3.27 median click price for builder across this country's tracked cities.

In Leeds, “renovation builder” is the least-searched of the counted keywords tracked here, at 4 searches a month.

In Leeds, 5 of the 9 counted builder keywords tracked here have a recorded Google click price.

How Leeds compares in the United Kingdom

Over the 48 months tracked, renovation builders searches in Leeds peaked in September 2025 at 690 and were lowest in June 2026 at 220. Leeds's single latest tracked month is down 14.3% on the same month a year ago and up 20.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Leeds, the keyword changing fastest year on year is "home extensions", up 84.0%.

• Leeds is 16th of 25 United Kingdom cities by click price, mid-table.
• Leeds is 5th of 25 United Kingdom cities by monthly searches, mid-table.
• Leeds is the only city in West Yorkshire in this set, so there is no same-region rank.
• For this service, Leeds sits in West Yorkshire, which is 12th of 19 regions by businesses per 10,000 people, mid-table (an average of 6.1 businesses per 10,000 people across West Yorkshire).
• Leeds's 47.0 searches a month per 100,000 people is below the country-wide rate of 53.2 for this service.
• Leeds's median builder click price of £3.38 is 3.4% above the country median of £3.27.
• Counted searches over the last 12 months are down 19.8% on the 12 months before.
• In Leeds, searches peak in October, about 18.9% above the monthly average, and are lowest in December.

Builder businesses in Leeds

The Office for National Statistics counts 510 businesses in this industry in Leeds (2026), about 6.1 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 840,550 (Leeds). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Builder click prices in 6 countries

United Kingdom is 2nd of 6 countries by median builder click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for renovation builders in the United Kingdom

Builders are not nationally licensed in the UK; trade-body membership is voluntary, not a mandatory licence.

Questions people ask about builder ads in Leeds

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.