Builder ads in Sunderland: £2.05 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £61 in clicks at £2.05 a click.

Cost per booked job in Sunderland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Sunderland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the builder searches are in Sunderland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Sunderland, at 53.2%.

In Sunderland, specific jobs has the highest click price among the counted intent groups, at £3.09 a click.

Plan a month of builder ads in Sunderland

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every builder keyword tracked in Sunderland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched builder keywords in Sunderland are “builders near me” (30 searches a month at £1.11 a click), “house extensions” (10 searches a month at £3.36 a click), and “kitchen renovation” (9 searches a month at £4.31 a click).

In Sunderland, “builders near me” is the keyword furthest from the country median: £1.11 a click, 66.1% below the £3.27 median click price for builder across this country's tracked cities.

In Sunderland, “renovation builder” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Sunderland, 4 of the 9 counted builder keywords tracked here have a recorded Google click price.

How Sunderland compares in the United Kingdom

Over the 48 months tracked, renovation builders searches in Sunderland peaked in January 2023 at 190 and were lowest in December 2025 at 30. Sunderland's single latest tracked month is level with the same month a year ago and up 28.6% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Sunderland, the keyword changing fastest year on year is "renovation builder", down 66.7%.

• Sunderland is 3rd of 25 United Kingdom cities by click price, among the three lowest.
• Sunderland is 24th of 25 United Kingdom cities by monthly searches, among the three lowest.
• Sunderland is 1st of 2 Tyne and Wear cities by click price, the lowest.
• Sunderland is 2nd of 2 Tyne and Wear cities by monthly searches, the lowest.
• For this service, Sunderland sits in Tyne and Wear, which is 3rd of 19 regions by businesses per 10,000 people, among the three lowest (an average of 3.9 businesses per 10,000 people across Tyne and Wear).
• Sunderland's 26.8 searches a month per 100,000 people is below the country-wide rate of 53.2 for this service.
• Sunderland's median builder click price of £2.05 is 37.3% below the country median of £3.27.
• Counted searches over the last 12 months are down 11.5% on the 12 months before.
• In Sunderland, searches peak in January, about 34.2% above the monthly average, and are lowest in December.

Builder businesses in Sunderland

The Office for National Statistics counts 105 businesses in this industry in Sunderland (2026), about 3.7 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 287,070 (Sunderland). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Builder click prices in 6 countries

United Kingdom is 2nd of 6 countries by median builder click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for renovation builders in the United Kingdom

Builders are not nationally licensed in the UK; trade-body membership is voluntary, not a mandatory licence.

Questions people ask about builder ads in Sunderland

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.