Builder ads in London: £6.54 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £193 in clicks at £6.54 a click.

Cost per booked job in London is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not London figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the builder searches are in London

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in London, at 62.9%.

In London, specific jobs has the highest click price among the counted intent groups, at £8.84 a click.

Plan a month of builder ads in London

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every builder keyword tracked in London

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched builder keywords in London are “builders near me” (1,658 searches a month at £2.78 a click), “bathroom renovation” (1,038 searches a month at £11.20 a click), and “kitchen renovation” (897 searches a month at £9.69 a click).

In London, “bathroom renovation” is the keyword furthest from the country median: £11.20 a click, 242.5% above the £3.27 median click price for builder across this country's tracked cities.

In London, “renovation builder” is the least-searched of the counted keywords tracked here, at 19 searches a month.

In London, 8 of the 9 counted builder keywords tracked here have a recorded Google click price.

How London compares in the United Kingdom

Over the 48 months tracked, renovation builders searches in London peaked in October 2023 at 23,150 and were lowest in June 2026 at 3,800. London's single latest tracked month is down 32.0% on the same month a year ago and down 28.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In London, the keyword changing fastest year on year is "home builder", down 45.9%.

• London is 25th of 25 United Kingdom cities by click price, the highest.
• London is 1st of 25 United Kingdom cities by monthly searches, the highest.
• London is the only city in Greater London in this set, so there is no same-region rank.
• For this service, London sits in Greater London, which is 19th of 19 regions by businesses per 10,000 people, the highest (an average of 15.1 businesses per 10,000 people across Greater London).
• London's 59.0 searches a month per 100,000 people is above the country-wide rate of 53.2 for this service.
• London's median builder click price of £6.54 is 100.0% above the country median of £3.27.
• Counted searches over the last 12 months are down 29.6% on the 12 months before.
• In London, searches peak in October, about 60.3% above the monthly average, and are lowest in August.

Builder businesses in London

The Office for National Statistics counts 13,735 businesses in this industry in London (2026), about 15.1 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 9,122,909 (London). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Builder click prices in 6 countries

United Kingdom is 2nd of 6 countries by median builder click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for renovation builders in the United Kingdom

Builders are not nationally licensed in the UK; trade-body membership is voluntary, not a mandatory licence.

Questions people ask about builder ads in London

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.