Builder ads in Brighton and Hove: £3.23 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £96 in clicks at £3.23 a click.

Cost per booked job in Brighton and Hove is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Brighton and Hove figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the builder searches are in Brighton and Hove

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Brighton and Hove, at 46.6%.

In Brighton and Hove, near me has the highest click price among the counted intent groups, at £3.58 a click.

Plan a month of builder ads in Brighton and Hove

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every builder keyword tracked in Brighton and Hove

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched builder keywords in Brighton and Hove are “builders near me” (56 searches a month at £3.58 a click), “kitchen renovation” (14 searches a month at £4.06 a click), and “bathroom renovation” (13 searches a month at £4.52 a click).

In Brighton and Hove, “house extensions” is the keyword furthest from the country median: £0.16 a click, 95.1% below the £3.27 median click price for builder across this country's tracked cities.

In Brighton and Hove, “renovation builder” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Brighton and Hove, 5 of the 9 counted builder keywords tracked here have a recorded Google click price.

How Brighton and Hove compares in the United Kingdom

Over the 48 months tracked, renovation builders searches in Brighton and Hove peaked in June 2024 at 370 and were lowest in June 2026 at 80. Brighton and Hove's single latest tracked month is down 11.1% on the same month a year ago and level with the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Brighton and Hove, the keyword changing fastest year on year is "home renovations", down 66.7%.

• Brighton and Hove is 12th of 25 United Kingdom cities by click price, mid-table.
• Brighton and Hove is 15th of 25 United Kingdom cities by monthly searches, mid-table.
• Brighton and Hove is 2nd of 2 South East England cities by click price, the highest.
• Brighton and Hove is 1st of 2 South East England cities by monthly searches, the highest.
• For this service, Brighton and Hove sits in South East England, which is 16th of 19 regions by businesses per 10,000 people, mid-table (an average of 8.2 businesses per 10,000 people across South East England).
• Brighton and Hove's 47.1 searches a month per 100,000 people is below the country-wide rate of 53.2 for this service.
• Brighton and Hove's median builder click price of £3.23 is 1.2% below the country median of £3.27.
• Counted searches over the last 12 months are down 35.9% on the 12 months before.
• In Brighton and Hove, searches peak in January, about 24.4% above the monthly average, and are lowest in September.

Builder businesses in Brighton and Hove

The Office for National Statistics counts 265 businesses in this industry in Brighton and Hove (2026), about 9.3 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 284,170 (Brighton and Hove). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Builder click prices in 6 countries

United Kingdom is 2nd of 6 countries by median builder click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for renovation builders in the United Kingdom

Builders are not nationally licensed in the UK; trade-body membership is voluntary, not a mandatory licence.

Questions people ask about builder ads in Brighton and Hove

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.