sixtysteps.co

Removals ads in Kingston upon Hull: £5.34 a click

A Google Ads click for a removals company in Kingston upon Hull costs £5.34 at the search-weighted average (109 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 17.1% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£5.34
Searches a month
109
Year on year
down 17.1%
Click cost per booked move
£158

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about £158 in clicks at £5.34 a click.

In Kingston upon Hull, the lowest click price on this page is near me at £3.80. The highest click price on this page in Kingston upon Hull is specific jobs at £5.71.

Cost per booked move

What a booked move costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about £158 in clicks at £5.34 a click.

Cost per booked move in Kingston upon Hull is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Kingston upon Hull figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked move
General searches£5.25£155
Near me£3.80£112
Specific jobs£5.71£169

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the removals searches are in Kingston upon Hull

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Kingston upon Hull, at 70.0%.

In Kingston upon Hull, specific jobs has the highest click price among the counted intent groups, at £5.71 a click.

General searches

“removals company”, “man and van”
Searches a month21, 19.1% of counted searches
Click price, weighted avg£5.25

Near me

Lowest click price on this page
“removals near me”
Searches a month12, 10.9% of counted searches
Click price, weighted avg£3.80
In Kingston upon Hull, 1st of 3 niches on this page by click price, the lowest.

Specific jobs

Highest click price on this page
“house removals”, “office removals”, “furniture removals”, “piano removals”, “man with a van”, “removals packing service”, “international removals”
Searches a month77, 70.0% of counted searches
Click price, weighted avg£5.71
In Kingston upon Hull, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“storage removals”, “backloading removals”
Searches a month3
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of removals ads in Kingston upon Hull

Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
187.3
Calls or forms
15.1
Booked moves
6.3
Click cost per booked move
£158

£1,000 at £5.34 a click buys about 187.3 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 15.1 calls and 6.3 booked moves, so each booked move costs about £158 in clicks.

Put in your value per move and your margin to see whether this pays back.

Keywords

Every removals keyword tracked in Kingston upon Hull

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched removals keywords in Kingston upon Hull are “man with a van” (48 searches a month at £5.43 a click), “removals near me” (12 searches a month at £3.80 a click), and “removals company” (11 searches a month at £7.47 a click).

In Kingston upon Hull, “man and van” is the keyword furthest from the country median: £2.81 a click, 47.2% below the £5.32 median click price for removals across this country's tracked cities.

In Kingston upon Hull, “office removals” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Kingston upon Hull, 5 of the 10 counted removals keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
removals companyGeneral searches11£7.47
man and vanGeneral searches10£2.81
removals near meNear me12£3.80
man with a vanSpecific jobs48£5.43
house removalsSpecific jobs10no price
furniture removalsSpecific jobs7£7.65
international removalsSpecific jobs4no price
piano removalsSpecific jobs4no price
office removalsSpecific jobs2no price
removals packing serviceSpecific jobs2no price
storage removals
Related, not counted
Related keywords3no price
backloading removals
Related, not counted
Related keywords0no price
Ranks and trend

How Kingston upon Hull compares in the United Kingdom

Over the 48 months tracked, removals companies searches in Kingston upon Hull peaked in August 2025 at 220 and were lowest in June 2023 at 50. Kingston upon Hull's single latest tracked month is down 50.0% on the same month a year ago and down 21.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Kingston upon Hull, the keyword changing fastest year on year is "international removals", up 66.7%.

  • Kingston upon Hull is 15th of 25 United Kingdom cities by click price, mid-table.
  • Kingston upon Hull is 20th of 25 United Kingdom cities by monthly searches, mid-table.
  • Kingston upon Hull is the only city in East Yorkshire in this set, so there is no same-region rank.
  • For this service, Kingston upon Hull sits in East Yorkshire, which is 9th of 19 regions by businesses per 10,000 people, mid-table (an average of 0.4 businesses per 10,000 people across East Yorkshire).
  • Kingston upon Hull's 39.9 searches a month per 100,000 people is below the country-wide rate of 77.6 for this service.
  • Kingston upon Hull's median removals click price of £5.34 is 0.4% above the country median of £5.32.
  • Counted searches over the last 12 months are down 17.1% on the 12 months before.
  • In Kingston upon Hull, searches peak in August, about 26.2% above the monthly average, and are lowest in March.
Businesses

Removals businesses in Kingston upon Hull

The Office for National Statistics counts 10 businesses in this industry in Kingston upon Hull (2026), about 0.4 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 273,257 (Kingston upon Hull). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Removals click prices in 6 countries

United Kingdom is 2nd of 6 countries by median removals click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.4557.05
United Kingdom
this page's country
US$7.1377.625
New ZealandUS$8.5764.56
CanadaUS$12.9099.013
AustraliaUS$16.70156.425
United StatesUS$28.4390.450

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about removals ads in Kingston upon Hull

How much does a Google Ads click cost for a removals company in Kingston upon Hull?

£5.34 a click at the search-weighted average across the counted removals search terms in Kingston upon Hull (Google Ads via DataForSEO, pulled 13 October 2026). Kingston upon Hull is 15th of 25 United Kingdom cities by click price, mid-table.

How many people search for a removals company in Kingston upon Hull each month?

109 searches a month on average over the last 12 months, down 17.1% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked move cost in clicks for removals companies in Kingston upon Hull?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about £158 in clicks at £5.34 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Kingston upon Hull with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked move is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Removals in London, Removals in Birmingham, Removals in Manchester, Removals across United Kingdom, All services in Kingston upon Hull.

Privacy · Terms