Removals ads in London: £6.52 a click

What a booked move costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about £193 in clicks at £6.52 a click.

Cost per booked move in London is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not London figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the removals searches are in London

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in London, at 53.4%.

In London, near me has the highest click price among the counted intent groups, at £7.94 a click.

Plan a month of removals ads in London

Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every removals keyword tracked in London

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched removals keywords in London are “man with a van” (4,500 searches a month at £5.42 a click), “man and van” (3,375 searches a month at £5.83 a click), and “removals near me” (693 searches a month at £7.94 a click).

In London, “office removals” is the keyword furthest from the country median: £46.60 a click, 775.9% above the £5.32 median click price for removals across this country's tracked cities.

In London, “removals packing service” is the least-searched of the counted keywords tracked here, at 39 searches a month.

In London, 10 of the 10 counted removals keywords tracked here have a recorded Google click price.

How London compares in the United Kingdom

Over the 48 months tracked, removals companies searches in London peaked in September 2023 at 20,020 and were lowest in December 2025 at 8,310. London's single latest tracked month is down 29.4% on the same month a year ago and down 39.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In London, the keyword changing fastest year on year is "office removals", down 51.4%.

• London is 24th of 25 United Kingdom cities by click price, among the three highest.
• London is 1st of 25 United Kingdom cities by monthly searches, the highest.
• London is the only city in Greater London in this set, so there is no same-region rank.
• For this service, London sits in Greater London, which is 19th of 19 regions by businesses per 10,000 people, the highest (an average of 0.9 businesses per 10,000 people across Greater London).
• London's 111.9 searches a month per 100,000 people is above the country-wide rate of 77.6 for this service.
• London's median removals click price of £6.52 is 22.6% above the country median of £5.32.
• Counted searches over the last 12 months are down 26.6% on the 12 months before.
• In London, searches peak in September, about 27.7% above the monthly average, and are lowest in December.

Removals businesses in London

The Office for National Statistics counts 810 businesses in this industry in London (2026), about 0.9 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 9,122,909 (London). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Removals click prices in 6 countries

United Kingdom is 2nd of 6 countries by median removals click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about removals ads in London

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.