Removals ads in Edinburgh: £5.45 a click

What a booked move costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about £161 in clicks at £5.45 a click.

Cost per booked move in Edinburgh is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Edinburgh figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the removals searches are in Edinburgh

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Edinburgh, at 74.3%.

In Edinburgh, general searches has the highest click price among the counted intent groups, at £6.86 a click.

Plan a month of removals ads in Edinburgh

Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every removals keyword tracked in Edinburgh

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched removals keywords in Edinburgh are “man with a van” (158 searches a month at £4.87 a click), “international removals” (37 searches a month with no Google click price), and “man and van” (36 searches a month at £4.80 a click).

In Edinburgh, “removals company” is the keyword furthest from the country median: £9.70 a click, 82.3% above the £5.32 median click price for removals across this country's tracked cities.

In Edinburgh, “furniture removals” is the least-searched of the counted keywords tracked here, at 7 searches a month.

In Edinburgh, 4 of the 10 counted removals keywords tracked here have a recorded Google click price.

How Edinburgh compares in the United Kingdom

Over the 48 months tracked, removals companies searches in Edinburgh peaked in September 2025 at 690 and were lowest in February 2026 at 250. Edinburgh's single latest tracked month is down 27.1% on the same month a year ago and down 36.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Edinburgh, the keyword changing fastest year on year is "removals packing service", up 50.0%.

• Edinburgh is 16th of 25 United Kingdom cities by click price, mid-table.
• Edinburgh is 8th of 25 United Kingdom cities by monthly searches, mid-table.
• Edinburgh is 2nd of 2 Scotland cities by click price, the highest.
• Edinburgh is 2nd of 2 Scotland cities by monthly searches, the lowest.
• For this service, Edinburgh sits in Scotland, which is 16th of 19 regions by businesses per 10,000 people, mid-table (an average of 0.5 businesses per 10,000 people across Scotland).
• Edinburgh's 65.7 searches a month per 100,000 people is below the country-wide rate of 77.6 for this service.
• Edinburgh's median removals click price of £5.45 is 2.4% above the country median of £5.32.
• Counted searches over the last 12 months are down 26.6% on the 12 months before.
• In Edinburgh, searches peak in September, about 21.7% above the monthly average, and are lowest in December.

Removals businesses in Edinburgh

The Office for National Statistics counts 30 businesses in this industry in Edinburgh (2026), about 0.6 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 531,370 (Edinburgh). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Removals click prices in 6 countries

United Kingdom is 2nd of 6 countries by median removals click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about removals ads in Edinburgh

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.