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House cleaning ads in Kingston upon Hull: £0.79 a click

A Google Ads click for a house cleaner in Kingston upon Hull costs £0.79 at the search-weighted average (110 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 5.7% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£0.79
Searches a month
110
Year on year
down 5.7%
Click cost per booked clean
£23

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £23 in clicks at £0.79 a click.

Cost per booked clean

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £23 in clicks at £0.79 a click.

Cost per booked clean in Kingston upon Hull is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Kingston upon Hull figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked clean
General searches£0.67£20
Near me£0.82£24

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the house cleaning searches are in Kingston upon Hull

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Kingston upon Hull, at 49.5%.

In Kingston upon Hull, near me has the highest click price among the counted intent groups, at £0.82 a click.

General searches

“house cleaning”, “cleaning services”
Searches a month39, 35.1% of counted searches
Click price, weighted avg£0.67

Near me

“house cleaning near me”, “cleaning services near me”
Searches a month55, 49.5% of counted searches
Click price, weighted avg£0.82

Specific jobs

“end of lease cleaning”, “bond cleaning”, “deep cleaning service”, “regular house cleaning”, “spring cleaning service”
Searches a month17, 15.3% of counted searches
Click price, weighted avgno Google price

Related keywords

Not counted
“office cleaning”, “carpet cleaning”
Searches a month578
Click price, weighted avg£1.12
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of house cleaning ads in Kingston upon Hull

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
1,265.8
Calls or forms
101.9
Booked cleans
42.8
Click cost per booked clean
£23

£1,000 at £0.79 a click buys about 1,265.8 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 101.9 calls and 42.8 booked cleans, so each booked clean costs about £23 in clicks.

Put in your value per clean and your margin to see whether this pays back.

Keywords

Every house cleaning keyword tracked in Kingston upon Hull

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched house cleaning keywords in Kingston upon Hull are “cleaning services near me” (31 searches a month at £0.54 a click), “cleaning services” (26 searches a month with no Google click price), and “house cleaning near me” (24 searches a month at £1.19 a click).

In Kingston upon Hull, “cleaning services near me” is the keyword furthest from the country median: £0.54 a click, 78.3% below the £2.49 median click price for house cleaning across this country's tracked cities.

In Kingston upon Hull, “bond cleaning” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Kingston upon Hull, 3 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
cleaning servicesGeneral searches26no price
house cleaningGeneral searches13£0.67
cleaning services near meNear me31£0.54
house cleaning near meNear me24£1.19
deep cleaning serviceSpecific jobs8no price
spring cleaning serviceSpecific jobs5no price
regular house cleaningSpecific jobs2no price
bond cleaningSpecific jobs1no price
end of lease cleaningSpecific jobs1no price
carpet cleaning
Related, not counted
Related keywords569£1.12
office cleaning
Related, not counted
Related keywords9no price
Ranks and trend

How Kingston upon Hull compares in the United Kingdom

Over the 48 months tracked, house cleaners searches in Kingston upon Hull peaked in October 2025 at 510 and were lowest in December 2023 at 50. Kingston upon Hull's single latest tracked month is level with the same month a year ago and up 83.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Kingston upon Hull, the keyword changing fastest year on year is "cleaning services near me", up 54.2%.

  • Kingston upon Hull is 1st of 24 United Kingdom cities by click price, the lowest.
  • Kingston upon Hull is 15th of 25 United Kingdom cities by monthly searches, mid-table.
  • Kingston upon Hull is the only city in East Yorkshire in this set, so there is no same-region rank.
  • For this service, Kingston upon Hull sits in East Yorkshire, which is 11th of 19 regions by businesses per 10,000 people, mid-table (an average of 5.3 businesses per 10,000 people across East Yorkshire).
  • Kingston upon Hull's 40.3 searches a month per 100,000 people is below the country-wide rate of 47.1 for this service.
  • Kingston upon Hull's median house cleaning click price of £0.79 is 68.3% below the country median of £2.49.
  • Counted searches over the last 12 months are down 5.7% on the 12 months before.
  • In Kingston upon Hull, searches peak in October, about 113.7% above the monthly average, and are lowest in December.
Businesses

House cleaning businesses in Kingston upon Hull

The Office for National Statistics counts 145 businesses in this industry in Kingston upon Hull (2026), about 5.3 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 273,257 (Kingston upon Hull). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

House cleaning click prices in 6 countries

United Kingdom is 2nd of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$1.88104.25
United Kingdom
this page's country
US$3.3447.125
CanadaUS$5.2543.813
New ZealandUS$5.3857.46
AustraliaUS$8.75106.725
United StatesUS$11.7740.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about house cleaning ads in Kingston upon Hull

How much does a Google Ads click cost for a house cleaner in Kingston upon Hull?

£0.79 a click at the search-weighted average across the counted house cleaning search terms in Kingston upon Hull (Google Ads via DataForSEO, pulled 13 October 2026). Kingston upon Hull is 1st of 24 United Kingdom cities by click price, the lowest.

How many people search for a house cleaner in Kingston upon Hull each month?

110 searches a month on average over the last 12 months, down 5.7% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked clean cost in clicks for house cleaners in Kingston upon Hull?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £23 in clicks at £0.79 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Kingston upon Hull with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: House cleaning in London, House cleaning in Birmingham, House cleaning in Manchester, House cleaning across United Kingdom, All services in Kingston upon Hull.

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