House cleaning ads in Manchester: £2.81 a click
A Google Ads click for a house cleaner in Manchester costs £2.81 at the search-weighted average (424 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 17.4% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £83 in clicks at £2.81 a click.
In Manchester, the lowest click price on this page is general searches at £1.37. The highest click price on this page in Manchester is specific jobs at £8.79.
What a booked clean costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £83 in clicks at £2.81 a click.
Cost per booked clean in Manchester is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Manchester figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked clean |
|---|---|---|
| General searches | £1.37 | £41 |
| Near me | £3.38 | £100 |
| Specific jobs | £8.79 | £260 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the house cleaning searches are in Manchester
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Near me are the largest share of counted search volume in Manchester, at 46.2%.
In Manchester, specific jobs has the highest click price among the counted intent groups, at £8.79 a click.
General searches
Lowest click price on this pageNear me
Specific jobs
Highest click price on this pageRelated keywords
Not countedPlan a month of house cleaning ads in Manchester
Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
£1,000 at £2.81 a click buys about 355.9 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 28.6 calls and 12.0 booked cleans, so each booked clean costs about £83 in clicks.
Put in your value per clean and your margin to see whether this pays back.
Every house cleaning keyword tracked in Manchester
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched house cleaning keywords in Manchester are “cleaning services near me” (142 searches a month at £2.93 a click), “cleaning services” (111 searches a month at £1.03 a click), and “house cleaning” (79 searches a month at £1.85 a click).
In Manchester, “end of lease cleaning” is the keyword furthest from the country median: £9.00 a click, 261.4% above the £2.49 median click price for house cleaning across this country's tracked cities.
In Manchester, “bond cleaning” is the least-searched of the counted keywords tracked here, at 2 searches a month.
In Manchester, 6 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| cleaning services | General searches | 111 | £1.03 |
| house cleaning | General searches | 79 | £1.85 |
| cleaning services near me | Near me | 142 | £2.93 |
| house cleaning near me | Near me | 54 | £4.56 |
| deep cleaning service | Specific jobs | 18 | £8.69 |
| end of lease cleaning | Specific jobs | 9 | £9.00 |
| regular house cleaning | Specific jobs | 6 | no price |
| spring cleaning service | Specific jobs | 3 | no price |
| bond cleaning | Specific jobs | 2 | no price |
| carpet cleaning Related, not counted | Related keywords | 1,792 | £1.31 |
| office cleaning Related, not counted | Related keywords | 13 | £2.25 |
How Manchester compares in the United Kingdom
Over the 48 months tracked, house cleaners searches in Manchester peaked in January 2023 at 990 and were lowest in April 2026 at 300. Manchester's single latest tracked month is down 10.9% on the same month a year ago and up 2.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Manchester, the keyword changing fastest year on year is "spring cleaning service", down 75.0%.
- Manchester is 17th of 24 United Kingdom cities by click price, mid-table.
- Manchester is 3rd of 25 United Kingdom cities by monthly searches, among the three highest.
- Manchester is the only city in Greater Manchester in this set, so there is no same-region rank.
- For this service, Manchester sits in Greater Manchester, which is 6th of 19 regions by businesses per 10,000 people, mid-table (an average of 4.0 businesses per 10,000 people across Greater Manchester).
- Manchester's 14.1 searches a month per 100,000 people is below the country-wide rate of 47.1 for this service.
- Manchester's median house cleaning click price of £2.81 is 12.9% above the country median of £2.49.
- Counted searches over the last 12 months are down 17.4% on the 12 months before.
- In Manchester, searches peak in October, about 43.6% above the monthly average, and are lowest in December.
House cleaning businesses in Manchester
The Office for National Statistics counts 1,210 businesses in this industry in Manchester (2026), about 4.0 for every 10,000 people.
What is counted: local units, VAT or PAYE registered, rounded to 5.
Population: 3,017,590 (Manchester). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
House cleaning click prices in 6 countries
United Kingdom is 2nd of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$1.88 | 104.2 | 5 |
| United Kingdom this page's country | US$3.34 | 47.1 | 25 |
| Canada | US$5.25 | 43.8 | 13 |
| New Zealand | US$5.38 | 57.4 | 6 |
| Australia | US$8.75 | 106.7 | 25 |
| United States | US$11.77 | 40.5 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Questions people ask about house cleaning ads in Manchester
How much does a Google Ads click cost for a house cleaner in Manchester?
£2.81 a click at the search-weighted average across the counted house cleaning search terms in Manchester (Google Ads via DataForSEO, pulled 13 October 2026). Manchester is 17th of 24 United Kingdom cities by click price, mid-table.
How many people search for a house cleaner in Manchester each month?
424 searches a month on average over the last 12 months, down 17.4% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked clean cost in clicks for house cleaners in Manchester?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £83 in clicks at £2.81 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Manchester with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district) Business counts, 2026 | Open Government Licence v3.0 |
Population | |
September 2026 monthly average | US government work |
Related: House cleaning in London, House cleaning in Birmingham, House cleaning in Glasgow, House cleaning across United Kingdom, All services in Manchester.
