Mortgage broker ads in Limerick: €10.27 a click

What a booked loan costs in clicks

There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.

Cost per booked loan in Limerick is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Limerick figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the mortgage broker searches are in Limerick

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Limerick, at 67.2%.

In Limerick, general searches has the highest click price among the counted intent groups, at €10.27 a click.

Plan a month of mortgage broker ads in Limerick

Put in your own value per loan and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every mortgage broker keyword tracked in Limerick

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mortgage broker keywords in Limerick are “mortgage broker” (41 searches a month at €10.27 a click), “mortgage broker near me” (9 searches a month with no Google click price), and “first home buyer loan” (4 searches a month with no Google click price).

In Limerick, “refinance home loan” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Limerick, 1 of the 10 counted mortgage broker keywords tracked here has a recorded Google click price.

How Limerick compares in Ireland

Over the 48 months tracked, mortgage brokers searches in Limerick peaked in March 2023 at 170 and were lowest in December 2022 at 30. Limerick's single latest tracked month is up 20.0% on the same month a year ago and up 50.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Limerick, the keyword changing fastest year on year is "home loan broker", up 100.0%.

• Limerick is 4th of 5 Ireland cities by click price, among the three highest.
• Limerick is 3rd of 5 Ireland cities by monthly searches, among the three highest.
• Limerick is the only city in County Limerick in this set, so there is no same-county rank.
• Limerick's 63.5 searches a month per 100,000 people is below the country-wide rate of 96.7 for this service.
• Limerick's median mortgage broker click price of €10.27 is 24.6% above the country median of €8.24.
• Counted searches over the last 12 months are down 7.1% on the 12 months before.
• In Limerick, searches peak in March, about 82.7% above the monthly average, and are lowest in December.

Mortgage broker businesses in Limerick

The Central Statistics Office does not publish a business count for mortgage brokers in Limerick at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix mortgage brokers with other businesses. That is a finding about the published statistics, not about how many mortgage brokers work here.

Population: 102,287 (Limerick city and suburbs, Counties Limerick & Clare). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Mortgage broker click prices in 6 countries

Ireland is 1st of 6 countries by median mortgage broker click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for mortgage brokers in Ireland

Regulator or register: Central Bank of Ireland.

Mortgage credit intermediaries must be authorised by the Central Bank of Ireland.

Questions people ask about mortgage broker ads in Limerick

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.