Buy the one part you need. $4.95.

Research: know who buys and what they are worth

Steps 1–6 · Name the buying moment, work out what a customer is worth, build a corpus of buyers' own words, and map where your competitors crowd so you can stand somewhere else.

Ideation: engineer the offer

Steps 7–15 · Generate twelve offers with a pipeline instead of picking the one you already liked, score them against a rubric you wrote before looking, then build the ladder and decide the lead magnet and back end.

The book: write and produce it with a machine

Steps 16–24 · Lock the spine and the voice, set up readers and continuity, draft chapter by chapter, grade against a fixed floor, run the mechanical gate, then produce and ship it three ways.

Creative: ads that sell, not ads that get clicked

Steps 25–30 · Screen every ad on three gates, put the reader's scene on the image and the price at the click, make genuinely different ads, and approve a batch before spend.

Advertising: buy information, not traffic

Steps 31–35 · Run two campaigns on one purchase event, judge on settled cost per purchase, set a kill threshold dynamically, cap your total loss, and open a second front door.

Pages and checkout

Steps 36–41 · Build the first screen assuming it's all most people see, let the page test itself, save the card at first purchase, add a server-owned order bump, and deliver by token off the payment webhook.

After the purchase

Steps 42–45 · Build the delivery, consumption and ascension chains, track consumption rather than just purchase, and decide if a continuity club earns its keep.

Booking and qualification

Steps 46–50 · Bridge every buyer from the thank-you page to one next step, qualify before the calendar, diagnose before you prescribe, and count qualified shows rather than bookings.

Analytics: instrument it

Steps 51–54 · Track first-party events, run the pixel and server-side events against a product-scoped conversion, tag every ad so the payment record names it, and filter phantom sessions at read time.

Improvement loop: read it and decide

Steps 55–60 · Grade on settled cash every week, know the three distortions and the one that runs the other way, reprice on evidence, diagnose properly when a number moves, and resist the obvious additions.