The Book Is the Funnel · Part 8 · $4.95
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Bridge every buyer from the thank-you page to one next step, qualify before the calendar, diagnose before you prescribe, and count qualified shows rather than bookings.
A buyer has paid, read or not read, and now has to find out what happens next. This part answers that in the order it happens, starting from the page they land on after the purchase.
Where a step doesn't yet carry a measured result, the text says so and says exactly what's missing, rather than inventing a result or printing a box that says not yet measured. Method first. The receipts come from running it.
A buyer has paid, read or not read, and now has to find out what happens next. This part answers that in the order it happens: bridge, qualify, diagnose, count, guarantee.
Where a step doesn't yet carry a measured result, the text says so and says exactly what's missing, rather than inventing one.
I built analytics models for banks and miners before this. Every step in The Book Is the Funnel is one we ran on our own funnel first, failures included. This part is sold on its own because most people need one piece of it, not all sixty at once.
