The Book Is the Funnel · Part 4 · $4.95
Get Part 4 for $4.95
Screen every ad on three gates, put the reader's scene on the image and the price at the click, make genuinely different ads, and approve a batch before spend.
A click-through rate of four percent or higher has predicted zero real sales, four times out of four, in our own account. A high click rate looks like success. It is a warning.
Meta's ad ranking is now AI-driven end to end, so the lever you control isn't who sees the ad, it's what the ad says and shows. Creative is the targeting now. This screen is validated on seventeen creatives, about A$2,000 of spend: enough to stop disasters, not enough to rank two good ads against each other, and the text says so every time the distinction matters.
A click-through rate of four percent or higher has predicted zero real sales, four times out of four, in our own account. A high click rate looks like success. It is a warning.
One image scene outsold another by eighty times on an otherwise identical ad. Creative is the targeting now, not the audience.
I built analytics models for banks and miners before this. Every step in The Book Is the Funnel is one we ran on our own funnel first, failures included. This part is sold on its own because most people need one piece of it, not all sixty at once.
