Build the delivery, consumption and ascension chains, track consumption rather than just purchase, and decide if a continuity club earns its keep.
This part stands alone: a buyer has just paid, and everything in it answers the same question, what happens to them next. It assumes delivery already works and picks up from there: what the buyer receives, what you track, and what you offer them later, and only later.
The written verdict comes before the call, never the other way round. The thank-you page offers a teardown in writing first, and a call only if the buyer asks after reading it. Nothing in the email sequence pushes a call either.
The written verdict comes before the call, never the other way round. The thank-you page offers a teardown in writing first, and a call only if the buyer asks after reading it.
The day-three note opens a door because it's one human thanking another, not because it's trying to book a meeting.
I built analytics models for banks and miners before this. Every step in The Book Is the Funnel is one we ran on our own funnel first, failures included. This part is sold on its own because most people need one piece of it, not all sixty at once.