By Ryan Richardson · Published 8 October 2026
Choosing a single offer up front means the choice is protected by whatever reasoning justified it in the first place. Generating a dozen candidates first, then scoring all of them the same way, removes that protection. The discipline is the same one used for picking a manuscript's final draft: write the rubric and the floor before anyone, including you, scores a single candidate.
The full offer rubric runs fifteen dimensions, with worked examples at scores of one, five and ten. Score every candidate against it, dated before you looked at any of the offers, the same rule that governs every other scoring pass in this method: a floor you can move after seeing the score is not a floor, it's a preference.
The low score on your own favourite is the signal worth reading. A nine-scoring alternative sitting beside your six-scoring favourite is the rubric doing its job, not a reason to re-weight the dimensions until your favourite climbs back on top.
A dozen offers exist in writing before any scoring starts. Each one is scored against the same fifteen-dimension rubric, dated, with the scores kept even when one of them contradicts your own preference. Whatever survives becomes the offer you build the entry product and ladder around.
| Claim | Value | Source |
|---|---|---|
| Number of candidate offers generated before scoring | a dozen | The Sixty Steps manuscript |
| Dimensions in the offer rubric | 15, with worked examples at scores 1, 5 and 10 | Measured in Real Money, Field Manual |
| Matrix difficulty/coverage, offer generation and scoring | Easy/Moderate, both Almost nobody does this | The Sixty Steps matrix |