By Ryan Richardson · Published 8 October 2026
our creative-testing system tags ads on more than one axis at once: a hook-level code (how strong/specific the opening hook is), an outcome code (what result the ad promises), and an offer code (which specific offer variant runs). Because they tag the same underlying ad pool, the hook-level and outcome numbers below are close to each other, not two independent samples.
The exact wording behind each code (L1, O6, F1, and so on) wasn't in the pulled documents, so this page compares codes, not the copy behind them.
| Code | Ads | Spend | Impressions | CTR | Landing page views | Purchases |
|---|---|---|---|---|---|---|
| L1 | 43 | A$605.42 | 13,423 | 7.40% | 129 | 0 |
| L4 | 4 | A$223.27 | 3,339 | 5.12% | 45 | 0 |
| L3 | 5 | A$46.47 | 1,147 | 3.49% | 12 | 0 |
| Code | Ads | Spend | Impressions | CTR | Landing page views | Purchases |
|---|---|---|---|---|---|---|
| O6 | 42 | A$602.35 | 13,363 | 7.43% | 129 | 0 |
| O7 | 3 | A$222.95 | 3,327 | 5.14% | 45 | 0 |
| O3 | 6 | A$46.79 | 1,159 | 3.45% | 12 | 0 |
| Code | Ads | Spend | Impressions | CTR | Landing page views | Purchases |
|---|---|---|---|---|---|---|
| F1 | 48 | A$550.82 | 12,320 | 7.61% | 106 | 0 |
| F2 | 4 | A$324.34 | 5,589 | 4.78% | 80 | 0 |
This is A$1,758.59 in combined top-code spend and zero sales attached to any of it. The pattern matches what this account shows on its other cold, pre-funnel creative tests: ads that earn a 5-7.61% CTR and a few hundred landing page views without converting a single one into a tracked purchase. That's a message-match or back-end problem to investigate, not a creative-quality problem; CTR this consistently strong across three separate codings says the creative was getting attention.
| Claim | Value | Source |
|---|---|---|
| Hook-level L1 spend/ads/impressions/CTR/LPV/purchases | A$605.42 / 43 / 13,423 / 7.40% / 129 / 0 | Sixty Steps ad account, Meta Ads data |
| Hook-level L4 spend/ads/impressions/CTR/LPV/purchases | A$223.27 / 4 / 3,339 / 5.12% / 45 / 0 | Sixty Steps ad account, Meta Ads data |
| Hook-level L3 spend/ads/impressions/CTR/LPV/purchases | A$46.47 / 5 / 1,147 / 3.49% / 12 / 0 | Sixty Steps ad account, Meta Ads data |
| Outcome O6 spend/ads/impressions/CTR/LPV/purchases | A$602.35 / 42 / 13,363 / 7.43% / 129 / 0 | Sixty Steps ad account, Meta Ads data |
| Outcome O7 spend/ads/impressions/CTR/LPV/purchases | A$222.95 / 3 / 3,327 / 5.14% / 45 / 0 | Sixty Steps ad account, Meta Ads data |
| Outcome O3 spend/ads/impressions/CTR/LPV/purchases | A$46.79 / 6 / 1,159 / 3.45% / 12 / 0 | Sixty Steps ad account, Meta Ads data |
| Offer F1 spend/ads/impressions/CTR/LPV/purchases | A$550.82 / 48 / 12,320 / 7.61% / 106 / 0 | Sixty Steps ad account, Meta Ads data |
| Offer F2 spend/ads/impressions/CTR/LPV/purchases | A$324.34 / 4 / 5,589 / 4.78% / 80 / 0 | Sixty Steps ad account, Meta Ads data |
| This is the account's clearest 'high CTR, zero purchases' pattern across 3 coding axes on the same pool | confirmed | SUMMARY.md, 'Top 5 robust findings' item 5 |
| Combined spend across the three top-performing codes (L1, O6, F1) | A$1,758.59 (A$605.42 + A$602.35 + A$550.82) | Sixty Steps ad account, Meta Ads data |