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Movers ads in Salt Lake City: US$25.94 a click

A Google Ads click for a mover in Salt Lake City costs US$25.94 at the search-weighted average (5,708 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 216.4% on the 12 months before.

The 10-second read
Click price, weighted avg
US$25.94
Searches a month
5,708
Year on year
up 216.4%
Click cost per booked move
US$767

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$767 in clicks at US$25.94 a click.

In Salt Lake City, the lowest click price on this page is near me at US$24.34. The highest click price on this page in Salt Lake City is general searches at US$37.68.

Cost per booked move

What a booked move costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$767 in clicks at US$25.94 a click.

Cost per booked move in Salt Lake City is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Salt Lake City figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked move
General searchesUS$37.68US$1,114
Near meUS$24.34US$720
Specific jobsUS$26.16US$774

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the movers searches are in Salt Lake City

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Salt Lake City, at 83.6%.

In Salt Lake City, general searches has the highest click price among the counted intent groups, at US$37.68 a click.

General searches

Highest click price on this page
“movers”, “moving company”
Searches a month647, 11.3% of counted searches
Click price, weighted avgUS$37.68
In Salt Lake City, 3rd of 3 niches on this page by click price, the highest.

Near me

Lowest click price on this page
“movers near me”
Searches a month4,769, 83.6% of counted searches
Click price, weighted avgUS$24.34
In Salt Lake City, 1st of 3 niches on this page by click price, the lowest.

Specific jobs

“interstate movers”, “long distance movers”, “local movers”, “furniture movers”, “office movers”, “piano movers”, “packing services movers”
Searches a month290, 5.1% of counted searches
Click price, weighted avgUS$26.16

Related keywords

Not counted
“full service movers”, “storage movers”
Searches a month52
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of movers ads in Salt Lake City

Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
38.6
Calls or forms
3.1
Booked moves
1.3
Click cost per booked move
US$767

US$1,000 at US$25.94 a click buys about 38.6 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 3.1 calls and 1.3 booked moves, so each booked move costs about US$767 in clicks.

Put in your value per move and your margin to see whether this pays back.

Keywords

Every movers keyword tracked in Salt Lake City

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched movers keywords in Salt Lake City are “movers near me” (4,769 searches a month at US$24.34 a click), “moving company” (393 searches a month at US$40.13 a click), and “movers” (254 searches a month at US$33.90 a click).

In Salt Lake City, “long distance movers” is the keyword furthest from the country median: US$91.10 a click, 220.4% above the US$28.43 median click price for movers across this country's tracked cities.

In Salt Lake City, “office movers” is the least-searched of the counted keywords tracked here, at 12 searches a month.

In Salt Lake City, 8 of the 10 counted movers keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
moving companyGeneral searches393US$40.13
moversGeneral searches254US$33.90
movers near meNear me4,769US$24.34
local moversSpecific jobs114US$23.98
piano moversSpecific jobs100US$15.05
furniture moversSpecific jobs26US$12.52
long distance moversSpecific jobs24US$91.10
interstate moversSpecific jobs14US$37.21
office moversSpecific jobs12no price
packing services moversSpecific jobsnoneno price
full service movers
Related, not counted
Related keywords50no price
storage movers
Related, not counted
Related keywords2no price
Ranks and trend

How Salt Lake City compares in the United States

Over the 48 months tracked, movers searches in Salt Lake City peaked in August 2026 at 23,560 and were lowest in December 2025 at 910. Salt Lake City's single latest tracked month is up 1336.6% on the same month a year ago and up 970.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Salt Lake City, the keyword changing fastest year on year is "movers near me", up 833.6%.

  • Salt Lake City is 16th of 50 United States cities by click price, mid-table.
  • Salt Lake City is 7th of 50 United States cities by monthly searches, mid-table.
  • Salt Lake City is the only city in Utah in this set, so there is no same-state rank.
  • For this service, Salt Lake City sits in Utah, which is 17th of 31 states by businesses per 10,000 people, mid-table (an average of 0.3 businesses per 10,000 people across Utah).
  • Salt Lake City's 436.3 searches a month per 100,000 people is above the country-wide rate of 90.4 for this service.
  • Salt Lake City's median movers click price of US$25.94 is 8.8% below the country median of US$28.43.
  • Counted searches over the last 12 months are up 216.4% on the 12 months before.
  • In Salt Lake City, searches peak in August, about 169.9% above the monthly average, and are lowest in December.
Businesses

Movers businesses in Salt Lake City

The US Census Bureau counts 36 businesses in this industry in Salt Lake City-Murray, UT (2023), about 0.3 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,308,377 (Salt Lake City-Murray, UT). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Movers click prices in 6 countries

United States is 6th of 6 countries by median movers click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.4557.05
United KingdomUS$7.1377.625
New ZealandUS$8.5764.56
CanadaUS$12.9099.013
AustraliaUS$16.70156.425
United States
this page's country
US$28.4390.450

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for movers in the United States

Regulator or register: Federal Motor Carrier Safety Administration (FMCSA).

Household-goods movers crossing state lines must register with FMCSA; licensing for moves within one state is set by that state.

FAQ

Questions people ask about movers ads in Salt Lake City

How much does a Google Ads click cost for a mover in Salt Lake City?

US$25.94 a click at the search-weighted average across the counted movers search terms in Salt Lake City (Google Ads via DataForSEO, pulled October 13, 2026). Salt Lake City is 16th of 50 United States cities by click price, mid-table.

How many people search for a mover in Salt Lake City each month?

5,708 searches a month on average over the last 12 months, up 216.4% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked move cost in clicks for movers in Salt Lake City?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$767 in clicks at US$25.94 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Used Household and Office Goods Moving). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Salt Lake City with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked move is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Movers in New York, Movers in Los Angeles, Movers in Chicago, Movers across United States, All services in Salt Lake City.

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