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Movers ads in Chicago: US$26.43 a click

A Google Ads click for a mover in Chicago costs US$26.43 at the search-weighted average (9,827 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 15.6% on the 12 months before.

The 10-second read
Click price, weighted avg
US$26.43
Searches a month
9,827
Year on year
down 15.6%
Click cost per booked move
US$782

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$782 in clicks at US$26.43 a click.

In Chicago, the lowest click price on this page is near me at US$22.66. The highest click price on this page in Chicago is specific jobs at US$34.19.

Cost per booked move

What a booked move costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$782 in clicks at US$26.43 a click.

Cost per booked move in Chicago is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Chicago figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked move
General searchesUS$26.38US$780
Near meUS$22.66US$670
Specific jobsUS$34.19US$1,011

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the movers searches are in Chicago

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Chicago, at 59.2%.

In Chicago, specific jobs has the highest click price among the counted intent groups, at US$34.19 a click.

General searches

“movers”, “moving company”
Searches a month5,817, 59.2% of counted searches
Click price, weighted avgUS$26.38

Near me

Lowest click price on this page
“movers near me”
Searches a month2,675, 27.2% of counted searches
Click price, weighted avgUS$22.66
In Chicago, 1st of 3 niches on this page by click price, the lowest.

Specific jobs

Highest click price on this page
“interstate movers”, “long distance movers”, “local movers”, “furniture movers”, “office movers”, “piano movers”, “packing services movers”
Searches a month1,337, 13.6% of counted searches
Click price, weighted avgUS$34.19
In Chicago, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“full service movers”, “storage movers”
Searches a month342
Click price, weighted avgUS$18.48
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of movers ads in Chicago

Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
37.8
Calls or forms
3.0
Booked moves
1.3
Click cost per booked move
US$782

US$1,000 at US$26.43 a click buys about 37.8 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 3.0 calls and 1.3 booked moves, so each booked move costs about US$782 in clicks.

Put in your value per move and your margin to see whether this pays back.

Keywords

Every movers keyword tracked in Chicago

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched movers keywords in Chicago are “moving company” (4,267 searches a month at US$29.52 a click), “movers near me” (2,675 searches a month at US$22.66 a click), and “movers” (1,550 searches a month at US$17.73 a click).

In Chicago, “interstate movers” is the keyword furthest from the country median: US$101.27 a click, 256.2% above the US$28.43 median click price for movers across this country's tracked cities.

In Chicago, “office movers” is the least-searched of the counted keywords tracked here, at 57 searches a month.

In Chicago, 9 of the 10 counted movers keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
moving companyGeneral searches4,267US$29.52
moversGeneral searches1,550US$17.73
movers near meNear me2,675US$22.66
local moversSpecific jobs827US$35.17
furniture moversSpecific jobs136US$12.45
long distance moversSpecific jobs122US$44.49
piano moversSpecific jobs118US$12.96
interstate moversSpecific jobs77US$101.27
office moversSpecific jobs57US$3.23
packing services moversSpecific jobsnoneno price
full service movers
Related, not counted
Related keywords332US$18.54
storage movers
Related, not counted
Related keywords10US$16.32
Ranks and trend

How Chicago compares in the United States

Over the 48 months tracked, movers searches in Chicago peaked in November 2025 at 31,800 and were lowest in December 2023 at 5,380. Chicago's single latest tracked month is down 30.5% on the same month a year ago and down 17.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Chicago, the keyword changing fastest year on year is "office movers", up 58.1%.

  • Chicago is 18th of 50 United States cities by click price, mid-table.
  • Chicago is 3rd of 50 United States cities by monthly searches, among the three highest.
  • Chicago is the only city in Illinois in this set, so there is no same-state rank.
  • For this service, Chicago sits in Illinois, which is 24th of 31 states by businesses per 10,000 people, mid-table (an average of 0.3 businesses per 10,000 people across Illinois).
  • Chicago's 104.2 searches a month per 100,000 people is above the country-wide rate of 90.4 for this service.
  • Chicago's median movers click price of US$26.43 is 7.0% below the country median of US$28.43.
  • Counted searches over the last 12 months are down 15.6% on the 12 months before.
  • In Chicago, searches peak in November, about 53.4% above the monthly average, and are lowest in December.
Businesses

Movers businesses in Chicago

The US Census Bureau counts 330 businesses in this industry in Chicago-Naperville-Elgin, IL-IN (2023), about 0.4 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 9,434,123 (Chicago-Naperville-Elgin, IL-IN). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Movers click prices in 6 countries

United States is 6th of 6 countries by median movers click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.4557.05
United KingdomUS$7.1377.625
New ZealandUS$8.5764.56
CanadaUS$12.9099.013
AustraliaUS$16.70156.425
United States
this page's country
US$28.4390.450

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for movers in the United States

Regulator or register: Federal Motor Carrier Safety Administration (FMCSA).

Household-goods movers crossing state lines must register with FMCSA; licensing for moves within one state is set by that state.

FAQ

Questions people ask about movers ads in Chicago

How much does a Google Ads click cost for a mover in Chicago?

US$26.43 a click at the search-weighted average across the counted movers search terms in Chicago (Google Ads via DataForSEO, pulled October 13, 2026). Chicago is 18th of 50 United States cities by click price, mid-table.

How many people search for a mover in Chicago each month?

9,827 searches a month on average over the last 12 months, down 15.6% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked move cost in clicks for movers in Chicago?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$782 in clicks at US$26.43 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Used Household and Office Goods Moving). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Chicago with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked move is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Movers in New York, Movers in Los Angeles, Movers in Dallas, Movers across United States, All services in Chicago.

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