sixtysteps.co

Locksmith ads in Washington: US$25.64 a click

A Google Ads click for a locksmith in Washington costs US$25.64 at the search-weighted average (4,774 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 13.0% on the 12 months before.

The 10-second read
Click price, weighted avg
US$25.64
Searches a month
4,774
Year on year
down 13.0%
Click cost per booked job
US$758

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$758 in clicks at US$25.64 a click.

In Washington, the lowest click price on this page is specific jobs at US$13.36. The highest click price on this page in Washington is near me at US$28.40.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$758 in clicks at US$25.64 a click.

Cost per booked job in Washington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Washington figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$23.33US$690
Near meUS$28.40US$840
UrgentUS$18.26US$540
Specific jobsUS$13.36US$395

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the locksmith searches are in Washington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Washington, at 52.9%.

In Washington, near me has the highest click price among the counted intent groups, at US$28.40 a click.

An urgent search (“emergency locksmith”) costs US$26.09 a click, against US$23.33 for “locksmith”.

General searches

“locksmith”
Searches a month1,942, 40.7% of counted searches
Click price, weighted avgUS$23.33

Near me

Highest click price on this page
“locksmith near me”
Searches a month2,525, 52.9% of counted searches
Click price, weighted avgUS$28.40
In Washington, 4th of 4 niches on this page by click price, the highest.

Urgent

“emergency locksmith”, “24 hour locksmith”, “locked out of house”, “locked out of car”
Searches a month200, 4.2% of counted searches
Click price, weighted avgUS$18.26

Specific jobs

Lowest click price on this page
“lock change”, “rekey locks”, “lock repair”, “safe opening”, “commercial locksmith”
Searches a month106, 2.2% of counted searches
Click price, weighted avgUS$13.36
In Washington, 1st of 4 niches on this page by click price, the lowest.

Related keywords

Not counted
“key cutting”
Searches a month28
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of locksmith ads in Washington

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
39.0
Calls or forms
3.1
Booked jobs
1.3
Click cost per booked job
US$758

US$1,000 at US$25.64 a click buys about 39.0 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 3.1 calls and 1.3 booked jobs, so each booked job costs about US$758 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every locksmith keyword tracked in Washington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Washington are “locksmith near me” (2,525 searches a month at US$28.40 a click), “locksmith” (1,942 searches a month at US$23.33 a click), and “emergency locksmith” (92 searches a month at US$26.09 a click).

In Washington, “rekey locks” is the keyword furthest from the country median: US$6.24 a click, 64.2% below the US$17.43 median click price for locksmith across this country's tracked cities.

In Washington, “safe opening” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Washington, 9 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
locksmithGeneral searches1,942US$23.33
locksmith near meNear me2,525US$28.40
emergency locksmithUrgent92US$26.09
24 hour locksmithUrgent63US$9.48
locked out of carUrgent32US$11.49
locked out of houseUrgent13US$22.03
rekey locksSpecific jobs32US$6.24
lock repairSpecific jobs26US$8.17
lock changeSpecific jobs24US$28.48
commercial locksmithSpecific jobs22no price
safe openingSpecific jobs2no price
key cutting
Related, not counted
Related keywords28no price
Ranks and trend

How Washington compares in the United States

Over the 48 months tracked, locksmiths searches in Washington peaked in July 2024 at 8,870 and were lowest in February 2026 at 3,770. Washington's single latest tracked month is down 36.6% on the same month a year ago and down 41.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Washington, the keyword changing fastest year on year is "lock repair", up 210.0%.

  • Washington is 46th of 50 United States cities by click price, mid-table.
  • Washington is 23rd of 50 United States cities by monthly searches, mid-table.
  • Washington is the only city in District of Columbia in this set, so there is no same-state rank.
  • For this service, Washington sits in District of Columbia, which is 15th of 31 states by businesses per 10,000 people, mid-table (an average of 0.1 businesses per 10,000 people across District of Columbia).
  • Washington's 73.8 searches a month per 100,000 people is below the country-wide rate of 165.2 for this service.
  • Washington's median locksmith click price of US$25.64 is 47.1% above the country median of US$17.43.
  • Counted searches over the last 12 months are down 13.0% on the 12 months before.
  • In Washington, searches peak in July, about 17.7% above the monthly average, and are lowest in February.
Businesses

Locksmith businesses in Washington

The US Census Bureau counts 76 businesses in this industry in Washington-Arlington-Alexandria, DC-VA-MD-WV (2023), about 0.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 6,465,724 (Washington-Arlington-Alexandria, DC-VA-MD-WV). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Locksmith click prices in 6 countries

United States is 5th of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.88311.05
New ZealandUS$3.38199.66
AustraliaUS$6.61320.125
CanadaUS$7.74154.513
United States
this page's country
US$17.43165.250
United KingdomUS$21.13188.225

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for locksmiths in the United States

Licensing is set by each state.

FAQ

Questions people ask about locksmith ads in Washington

How much does a Google Ads click cost for a locksmith in Washington?

US$25.64 a click at the search-weighted average across the counted locksmith search terms in Washington (Google Ads via DataForSEO, pulled October 13, 2026). Washington is 46th of 50 United States cities by click price, mid-table.

How many people search for a locksmith in Washington each month?

4,774 searches a month on average over the last 12 months, down 13.0% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for locksmiths in Washington?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$758 in clicks at US$25.64 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Locksmiths). Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Washington with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Locksmith in New York, Locksmith in Los Angeles, Locksmith in Chicago, Locksmith across United States, All services in Washington.

Privacy · Terms