Locksmith ads in Richmond: US$12.65 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$374 in clicks at US$12.65 a click.

Cost per booked job in Richmond is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Richmond figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the locksmith searches are in Richmond

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Richmond, at 59.5%.

In Richmond, near me has the highest click price among the counted intent groups, at US$14.36 a click.

An urgent search (“emergency locksmith”) costs US$7.35 a click, against US$10.27 for “locksmith”.

Plan a month of locksmith ads in Richmond

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every locksmith keyword tracked in Richmond

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Richmond are “locksmith near me” (1,005 searches a month at US$14.36 a click), “locksmith” (546 searches a month at US$10.27 a click), and “rekey locks” (26 searches a month at US$0.83 a click).

In Richmond, “rekey locks” is the keyword furthest from the country median: US$0.83 a click, 95.2% below the US$17.43 median click price for locksmith across this country's tracked cities.

In Richmond, “lock repair” is the least-searched of the counted keywords tracked here, at 4 searches a month.

In Richmond, 7 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

How Richmond compares in the United States

Over the 48 months tracked, locksmiths searches in Richmond peaked in July 2024 at 5,360 and were lowest in November 2025 at 1,440. Richmond's single latest tracked month is up 3.0% on the same month a year ago and down 63.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Richmond, the keyword changing fastest year on year is "safe opening", up 166.7%.

• Richmond is 10th of 50 United States cities by click price, mid-table.
• Richmond is 46th of 50 United States cities by monthly searches, mid-table.
• Richmond is 1st of 2 Virginia cities by click price, the lowest.
• Richmond is 1st of 2 Virginia cities by monthly searches, the highest.
• For this service, Richmond sits in Virginia, which is 19th of 31 states by businesses per 10,000 people, mid-table (an average of 0.1 businesses per 10,000 people across Virginia).
• Richmond's 121.5 searches a month per 100,000 people is below the country-wide rate of 165.2 for this service.
• Richmond's median locksmith click price of US$12.65 is 27.4% below the country median of US$17.43.
• Counted searches over the last 12 months are down 38.9% on the 12 months before.
• In Richmond, searches peak in October, about 20.3% above the monthly average, and are lowest in April.

Locksmith businesses in Richmond

The US Census Bureau counts 20 businesses in this industry in Richmond, VA (2023), about 0.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,389,338 (Richmond, VA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Locksmith click prices in 6 countries

United States is 5th of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for locksmiths in the United States

Licensing is set by each state.

Questions people ask about locksmith ads in Richmond

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.