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Locksmith ads in Pittsburgh: US$14.76 a click

A Google Ads click for a locksmith in Pittsburgh costs US$14.76 at the search-weighted average (3,281 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 11.0% on the 12 months before.

The 10-second read
Click price, weighted avg
US$14.76
Searches a month
3,281
Year on year
up 11.0%
Click cost per booked job
US$437

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$437 in clicks at US$14.76 a click.

In Pittsburgh, the lowest click price on this page is specific jobs at US$5.26. The highest click price on this page in Pittsburgh is general searches at US$16.08.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$437 in clicks at US$14.76 a click.

Cost per booked job in Pittsburgh is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Pittsburgh figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$16.08US$476
Near meUS$15.03US$445
UrgentUS$12.42US$367
Specific jobsUS$5.26US$156

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the locksmith searches are in Pittsburgh

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Pittsburgh, at 52.8%.

In Pittsburgh, general searches has the highest click price among the counted intent groups, at US$16.08 a click.

An urgent search (“emergency locksmith”) costs US$10.35 a click, against US$16.08 for “locksmith”.

General searches

Highest click price on this page
“locksmith”
Searches a month1,048, 31.9% of counted searches
Click price, weighted avgUS$16.08
In Pittsburgh, 4th of 4 niches on this page by click price, the highest.

Near me

“locksmith near me”
Searches a month1,733, 52.8% of counted searches
Click price, weighted avgUS$15.03

Urgent

“emergency locksmith”, “24 hour locksmith”, “locked out of house”, “locked out of car”
Searches a month211, 6.4% of counted searches
Click price, weighted avgUS$12.42

Specific jobs

Lowest click price on this page
“lock change”, “rekey locks”, “lock repair”, “safe opening”, “commercial locksmith”
Searches a month289, 8.8% of counted searches
Click price, weighted avgUS$5.26
In Pittsburgh, 1st of 4 niches on this page by click price, the lowest.

Related keywords

Not counted
“key cutting”
Searches a month21
Click price, weighted avgUS$2.32
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of locksmith ads in Pittsburgh

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
67.8
Calls or forms
5.5
Booked jobs
2.3
Click cost per booked job
US$437

US$1,000 at US$14.76 a click buys about 67.8 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 5.5 calls and 2.3 booked jobs, so each booked job costs about US$437 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every locksmith keyword tracked in Pittsburgh

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Pittsburgh are “locksmith near me” (1,733 searches a month at US$15.03 a click), “locksmith” (1,048 searches a month at US$16.08 a click), and “emergency locksmith” (100 searches a month at US$10.35 a click).

In Pittsburgh, “lock change” is the keyword furthest from the country median: US$0.37 a click, 97.9% below the US$17.43 median click price for locksmith across this country's tracked cities.

In Pittsburgh, “safe opening” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Pittsburgh, 8 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
locksmithGeneral searches1,048US$16.08
locksmith near meNear me1,733US$15.03
emergency locksmithUrgent100US$10.35
24 hour locksmithUrgent84US$14.19
locked out of carUrgent17US$14.89
locked out of houseUrgent10US$13.97
rekey locksSpecific jobs86US$8.44
commercial locksmithSpecific jobs84no price
lock repairSpecific jobs62no price
lock changeSpecific jobs56US$0.37
safe openingSpecific jobs1no price
key cutting
Related, not counted
Related keywords21US$2.32
Ranks and trend

How Pittsburgh compares in the United States

Over the 48 months tracked, locksmiths searches in Pittsburgh peaked in October 2025 at 4,950 and were lowest in June 2025 at 2,090. Pittsburgh's single latest tracked month is down 13.4% on the same month a year ago and down 32.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Pittsburgh, the keyword changing fastest year on year is "lock repair", up 640.0%.

  • Pittsburgh is 15th of 50 United States cities by click price, mid-table.
  • Pittsburgh is 34th of 50 United States cities by monthly searches, mid-table.
  • Pittsburgh is 2nd of 2 Pennsylvania cities by click price, the highest.
  • Pittsburgh is 2nd of 2 Pennsylvania cities by monthly searches, the lowest.
  • For this service, Pittsburgh sits in Pennsylvania, which is 7th of 31 states by businesses per 10,000 people, mid-table (an average of 0.1 businesses per 10,000 people across Pennsylvania).
  • Pittsburgh's 135.5 searches a month per 100,000 people is below the country-wide rate of 165.2 for this service.
  • Pittsburgh's median locksmith click price of US$14.76 is 15.3% below the country median of US$17.43.
  • Counted searches over the last 12 months are up 11.0% on the 12 months before.
  • In Pittsburgh, searches peak in November, about 23.1% above the monthly average, and are lowest in May.
Businesses

Locksmith businesses in Pittsburgh

The US Census Bureau counts 21 businesses in this industry in Pittsburgh, PA (2023), about 0.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,421,992 (Pittsburgh, PA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Locksmith click prices in 6 countries

United States is 5th of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.88311.05
New ZealandUS$3.38199.66
AustraliaUS$6.61320.125
CanadaUS$7.74154.513
United States
this page's country
US$17.43165.250
United KingdomUS$21.13188.225

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for locksmiths in the United States

Licensing is set by each state.

FAQ

Questions people ask about locksmith ads in Pittsburgh

How much does a Google Ads click cost for a locksmith in Pittsburgh?

US$14.76 a click at the search-weighted average across the counted locksmith search terms in Pittsburgh (Google Ads via DataForSEO, pulled October 13, 2026). Pittsburgh is 15th of 50 United States cities by click price, mid-table.

How many people search for a locksmith in Pittsburgh each month?

3,281 searches a month on average over the last 12 months, up 11.0% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for locksmiths in Pittsburgh?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$437 in clicks at US$14.76 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Locksmiths). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Pittsburgh with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Locksmith in Philadelphia, Locksmith in New York, Locksmith in Los Angeles, Locksmith across United States, All services in Pittsburgh.

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