Locksmith ads in Houston: US$20.45 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$605 in clicks at US$20.45 a click.

Cost per booked job in Houston is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Houston figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the locksmith searches are in Houston

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Houston, at 60.5%.

In Houston, near me has the highest click price among the counted intent groups, at US$20.85 a click.

An urgent search (“emergency locksmith”) costs US$16.16 a click, against US$20.07 for “locksmith”.

Plan a month of locksmith ads in Houston

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every locksmith keyword tracked in Houston

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Houston are “locksmith near me” (9,600 searches a month at US$20.85 a click), “locksmith” (5,533 searches a month at US$20.07 a click), and “24 hour locksmith” (298 searches a month at US$17.63 a click).

In Houston, “rekey locks” is the keyword furthest from the country median: US$2.68 a click, 84.6% below the US$17.43 median click price for locksmith across this country's tracked cities.

In Houston, “safe opening” is the least-searched of the counted keywords tracked here, at 7 searches a month.

In Houston, 9 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

How Houston compares in the United States

Over the 48 months tracked, locksmiths searches in Houston peaked in May 2023 at 36,250 and were lowest in November 2025 at 13,140. Houston's single latest tracked month is up 9.1% on the same month a year ago and down 22.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Houston, the keyword changing fastest year on year is "lock change", down 40.0%.

• Houston is 36th of 50 United States cities by click price, mid-table.
• Houston is 3rd of 50 United States cities by monthly searches, among the three highest.
• Houston is 2nd of 4 Texas cities by click price, among the three lowest.
• Houston is 1st of 4 Texas cities by monthly searches, the highest.
• For this service, Houston sits in Texas, which is 6th of 31 states by businesses per 10,000 people, mid-table (an average of 0.1 businesses per 10,000 people across Texas).
• Houston's 200.6 searches a month per 100,000 people is above the country-wide rate of 165.2 for this service.
• Houston's median locksmith click price of US$20.45 is 17.3% above the country median of US$17.43.
• Counted searches over the last 12 months are down 14.0% on the 12 months before.
• In Houston, searches peak in March, about 15.2% above the monthly average, and are lowest in December.

Locksmith businesses in Houston

The US Census Bureau counts 69 businesses in this industry in Houston-Pasadena-The Woodlands, TX (2023), about 0.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 7,904,627 (Houston-Pasadena-The Woodlands, TX). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Locksmith click prices in 6 countries

United States is 5th of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for locksmiths in the United States

Licensing is set by each state.

Questions people ask about locksmith ads in Houston

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.