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Locksmith ads in Dallas: US$21.87 a click

A Google Ads click for a locksmith in Dallas costs US$21.87 at the search-weighted average (8,198 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 22.4% on the 12 months before.

The 10-second read
Click price, weighted avg
US$21.87
Searches a month
8,198
Year on year
down 22.4%
Click cost per booked job
US$647

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$647 in clicks at US$21.87 a click.

In Dallas, the lowest click price on this page is specific jobs at US$14.09. The highest click price on this page in Dallas is near me at US$25.98.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$647 in clicks at US$21.87 a click.

Cost per booked job in Dallas is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Dallas figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$15.35US$454
Near meUS$25.98US$768
UrgentUS$25.04US$741
Specific jobsUS$14.09US$417

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the locksmith searches are in Dallas

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Dallas, at 57.7%.

In Dallas, near me has the highest click price among the counted intent groups, at US$25.98 a click.

An urgent search (“emergency locksmith”) costs US$22.93 a click, against US$15.35 for “locksmith”.

General searches

“locksmith”
Searches a month2,992, 36.5% of counted searches
Click price, weighted avgUS$15.35

Near me

Highest click price on this page
“locksmith near me”
Searches a month4,733, 57.7% of counted searches
Click price, weighted avgUS$25.98
In Dallas, 4th of 4 niches on this page by click price, the highest.

Urgent

“emergency locksmith”, “24 hour locksmith”, “locked out of house”, “locked out of car”
Searches a month333, 4.1% of counted searches
Click price, weighted avgUS$25.04

Specific jobs

Lowest click price on this page
“lock change”, “rekey locks”, “lock repair”, “safe opening”, “commercial locksmith”
Searches a month140, 1.7% of counted searches
Click price, weighted avgUS$14.09
In Dallas, 1st of 4 niches on this page by click price, the lowest.

Related keywords

Not counted
“key cutting”
Searches a month32
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of locksmith ads in Dallas

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
45.7
Calls or forms
3.7
Booked jobs
1.5
Click cost per booked job
US$647

US$1,000 at US$21.87 a click buys about 45.7 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 3.7 calls and 1.5 booked jobs, so each booked job costs about US$647 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every locksmith keyword tracked in Dallas

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Dallas are “locksmith near me” (4,733 searches a month at US$25.98 a click), “locksmith” (2,992 searches a month at US$15.35 a click), and “emergency locksmith” (128 searches a month at US$22.93 a click).

In Dallas, “locked out of house” is the keyword furthest from the country median: US$54.81 a click, 214.5% above the US$17.43 median click price for locksmith across this country's tracked cities.

In Dallas, “safe opening” is the least-searched of the counted keywords tracked here, at 6 searches a month.

In Dallas, 9 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
locksmithGeneral searches2,992US$15.35
locksmith near meNear me4,733US$25.98
emergency locksmithUrgent128US$22.93
24 hour locksmithUrgent124US$18.53
locked out of carUrgent69US$35.46
locked out of houseUrgent12US$54.81
commercial locksmithSpecific jobs60US$20.28
rekey locksSpecific jobs46US$0.01
lock changeSpecific jobs18US$29.46
lock repairSpecific jobs10no price
safe openingSpecific jobs6no price
key cutting
Related, not counted
Related keywords32no price
Ranks and trend

How Dallas compares in the United States

Over the 48 months tracked, locksmiths searches in Dallas peaked in March 2023 at 43,110 and were lowest in May 2026 at 7,260. Dallas's single latest tracked month is up 6.3% on the same month a year ago and down 31.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Dallas, the keyword changing fastest year on year is "safe opening", up 133.3%.

  • Dallas is 41st of 50 United States cities by click price, mid-table.
  • Dallas is 6th of 50 United States cities by monthly searches, mid-table.
  • Dallas is 3rd of 4 Texas cities by click price, among the three lowest.
  • Dallas is 2nd of 4 Texas cities by monthly searches, among the three highest.
  • For this service, Dallas sits in Texas, which is 6th of 31 states by businesses per 10,000 people, mid-table (an average of 0.1 businesses per 10,000 people across Texas).
  • Dallas's 96.7 searches a month per 100,000 people is below the country-wide rate of 165.2 for this service.
  • Dallas's median locksmith click price of US$21.87 is 25.5% above the country median of US$17.43.
  • Counted searches over the last 12 months are down 22.4% on the 12 months before.
  • In Dallas, searches peak in March, about 43.0% above the monthly average, and are lowest in July.
Businesses

Locksmith businesses in Dallas

The US Census Bureau counts 99 businesses in this industry in Dallas-Fort Worth-Arlington, TX (2023), about 0.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 8,477,157 (Dallas-Fort Worth-Arlington, TX). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Locksmith click prices in 6 countries

United States is 5th of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.88311.05
New ZealandUS$3.38199.66
AustraliaUS$6.61320.125
CanadaUS$7.74154.513
United States
this page's country
US$17.43165.250
United KingdomUS$21.13188.225

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for locksmiths in the United States

Licensing is set by each state.

FAQ

Questions people ask about locksmith ads in Dallas

How much does a Google Ads click cost for a locksmith in Dallas?

US$21.87 a click at the search-weighted average across the counted locksmith search terms in Dallas (Google Ads via DataForSEO, pulled October 13, 2026). Dallas is 41st of 50 United States cities by click price, mid-table.

How many people search for a locksmith in Dallas each month?

8,198 searches a month on average over the last 12 months, down 22.4% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for locksmiths in Dallas?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$647 in clicks at US$21.87 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Locksmiths). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Dallas with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Locksmith in Houston, Locksmith in San Antonio, Locksmith in Austin, Locksmith across United States, All services in Dallas.

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