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Locksmith ads in Columbus: US$26.18 a click

A Google Ads click for a locksmith in Columbus costs US$26.18 at the search-weighted average (4,810 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 9.6% on the 12 months before.

The 10-second read
Click price, weighted avg
US$26.18
Searches a month
4,810
Year on year
down 9.6%
Click cost per booked job
US$774

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$774 in clicks at US$26.18 a click.

In Columbus, the lowest click price on this page is specific jobs at US$17.56. The highest click price on this page in Columbus is general searches at US$26.85.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$774 in clicks at US$26.18 a click.

Cost per booked job in Columbus is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Columbus figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$26.85US$794
Near meUS$26.17US$774
UrgentUS$23.19US$686
Specific jobsUS$17.56US$519

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the locksmith searches are in Columbus

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Columbus, at 64.8%.

In Columbus, general searches has the highest click price among the counted intent groups, at US$26.85 a click.

An urgent search (“emergency locksmith”) costs US$4.86 a click, against US$26.85 for “locksmith”.

General searches

Highest click price on this page
“locksmith”
Searches a month1,475, 30.7% of counted searches
Click price, weighted avgUS$26.85
In Columbus, 4th of 4 niches on this page by click price, the highest.

Near me

“locksmith near me”
Searches a month3,117, 64.8% of counted searches
Click price, weighted avgUS$26.17

Urgent

“emergency locksmith”, “24 hour locksmith”, “locked out of house”, “locked out of car”
Searches a month151, 3.1% of counted searches
Click price, weighted avgUS$23.19

Specific jobs

Lowest click price on this page
“lock change”, “rekey locks”, “lock repair”, “safe opening”, “commercial locksmith”
Searches a month68, 1.4% of counted searches
Click price, weighted avgUS$17.56
In Columbus, 1st of 4 niches on this page by click price, the lowest.

Related keywords

Not counted
“key cutting”
Searches a month29
Click price, weighted avgUS$7.69
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of locksmith ads in Columbus

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
38.2
Calls or forms
3.1
Booked jobs
1.3
Click cost per booked job
US$774

US$1,000 at US$26.18 a click buys about 38.2 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 3.1 calls and 1.3 booked jobs, so each booked job costs about US$774 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every locksmith keyword tracked in Columbus

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Columbus are “locksmith near me” (3,117 searches a month at US$26.17 a click), “locksmith” (1,475 searches a month at US$26.85 a click), and “24 hour locksmith” (65 searches a month at US$30.46 a click).

In Columbus, “commercial locksmith” is the keyword furthest from the country median: US$35.13 a click, 101.5% above the US$17.43 median click price for locksmith across this country's tracked cities.

In Columbus, “safe opening” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Columbus, 9 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
locksmithGeneral searches1,475US$26.85
locksmith near meNear me3,117US$26.17
24 hour locksmithUrgent65US$30.46
emergency locksmithUrgent39US$4.86
locked out of carUrgent37US$33.90
locked out of houseUrgent10US$7.79
commercial locksmithSpecific jobs22US$35.13
rekey locksSpecific jobs22US$6.62
lock changeSpecific jobs13US$6.36
lock repairSpecific jobs9no price
safe openingSpecific jobs2no price
key cutting
Related, not counted
Related keywords29US$7.69
Ranks and trend

How Columbus compares in the United States

Over the 48 months tracked, locksmiths searches in Columbus peaked in February 2025 at 7,620 and were lowest in November 2025 at 3,050. Columbus's single latest tracked month is down 12.5% on the same month a year ago and down 21.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Columbus, the keyword changing fastest year on year is "lock change", down 60.0%.

  • Columbus is 47th of 50 United States cities by click price, mid-table.
  • Columbus is 22nd of 50 United States cities by monthly searches, mid-table.
  • Columbus is 3rd of 3 Ohio cities by click price, the highest.
  • Columbus is 1st of 3 Ohio cities by monthly searches, the highest.
  • For this service, Columbus sits in Ohio, which is 5th of 31 states by businesses per 10,000 people, mid-table (an average of 0.1 businesses per 10,000 people across Ohio).
  • Columbus's 214.5 searches a month per 100,000 people is above the country-wide rate of 165.2 for this service.
  • Columbus's median locksmith click price of US$26.18 is 50.2% above the country median of US$17.43.
  • Counted searches over the last 12 months are down 9.6% on the 12 months before.
  • In Columbus, searches are fairly even through the year; the busiest month, February, is not a strong peak.
Businesses

Locksmith businesses in Columbus

The US Census Bureau counts 14 businesses in this industry in Columbus, OH (2023), about 0.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,242,028 (Columbus, OH). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Locksmith click prices in 6 countries

United States is 5th of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.88311.05
New ZealandUS$3.38199.66
AustraliaUS$6.61320.125
CanadaUS$7.74154.513
United States
this page's country
US$17.43165.250
United KingdomUS$21.13188.225

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for locksmiths in the United States

Licensing is set by each state.

FAQ

Questions people ask about locksmith ads in Columbus

How much does a Google Ads click cost for a locksmith in Columbus?

US$26.18 a click at the search-weighted average across the counted locksmith search terms in Columbus (Google Ads via DataForSEO, pulled October 13, 2026). Columbus is 47th of 50 United States cities by click price, mid-table.

How many people search for a locksmith in Columbus each month?

4,810 searches a month on average over the last 12 months, down 9.6% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for locksmiths in Columbus?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$774 in clicks at US$26.18 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Locksmiths). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Columbus with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Locksmith in Cincinnati, Locksmith in Cleveland, Locksmith in New York, Locksmith across United States, All services in Columbus.

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