sixtysteps.co

Locksmith ads in Buffalo: US$3.68 a click

A Google Ads click for a locksmith in Buffalo costs US$3.68 at the search-weighted average (2,553 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 22.9% on the 12 months before.

The 10-second read
Click price, weighted avg
US$3.68
Searches a month
2,553
Year on year
up 22.9%
Click cost per booked job
US$109

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$109 in clicks at US$3.68 a click.

In Buffalo, the lowest click price on this page is urgent at US$3.35. The highest click price on this page in Buffalo is general searches at US$4.21.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$109 in clicks at US$3.68 a click.

Cost per booked job in Buffalo is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Buffalo figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$4.21US$125
Near meUS$3.40US$101
UrgentUS$3.35US$99

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the locksmith searches are in Buffalo

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Buffalo, at 51.4%.

In Buffalo, general searches has the highest click price among the counted intent groups, at US$4.21 a click.

An urgent search (“emergency locksmith”) costs US$3.70 a click, against US$4.21 for “locksmith”.

General searches

Highest click price on this page
“locksmith”
Searches a month843, 33.0% of counted searches
Click price, weighted avgUS$4.21
In Buffalo, 3rd of 3 niches on this page by click price, the highest.

Near me

“locksmith near me”
Searches a month1,312, 51.4% of counted searches
Click price, weighted avgUS$3.40

Urgent

Lowest click price on this page
“emergency locksmith”, “24 hour locksmith”, “locked out of house”, “locked out of car”
Searches a month224, 8.8% of counted searches
Click price, weighted avgUS$3.35
In Buffalo, 1st of 3 niches on this page by click price, the lowest.

Specific jobs

“lock change”, “rekey locks”, “lock repair”, “safe opening”, “commercial locksmith”
Searches a month174, 6.8% of counted searches
Click price, weighted avgno Google price

Related keywords

Not counted
“key cutting”
Searches a month12
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of locksmith ads in Buffalo

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
271.7
Calls or forms
21.9
Booked jobs
9.2
Click cost per booked job
US$109

US$1,000 at US$3.68 a click buys about 271.7 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 21.9 calls and 9.2 booked jobs, so each booked job costs about US$109 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every locksmith keyword tracked in Buffalo

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Buffalo are “locksmith near me” (1,312 searches a month at US$3.40 a click), “locksmith” (843 searches a month at US$4.21 a click), and “rekey locks” (103 searches a month with no Google click price).

In Buffalo, “locked out of car” is the keyword furthest from the country median: US$2.30 a click, 86.8% below the US$17.43 median click price for locksmith across this country's tracked cities.

In Buffalo, “safe opening” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Buffalo, 6 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
locksmithGeneral searches843US$4.21
locksmith near meNear me1,312US$3.40
emergency locksmithUrgent95US$3.70
locked out of carUrgent78US$2.30
24 hour locksmithUrgent41US$4.42
locked out of houseUrgent10US$3.83
rekey locksSpecific jobs103no price
commercial locksmithSpecific jobs43no price
lock changeSpecific jobs18no price
lock repairSpecific jobs8no price
safe openingSpecific jobs2no price
key cutting
Related, not counted
Related keywords12no price
Ranks and trend

How Buffalo compares in the United States

Over the 48 months tracked, locksmiths searches in Buffalo peaked in April 2026 at 5,590 and were lowest in February 2026 at 1,580. Buffalo's single latest tracked month is up 52.0% on the same month a year ago and up 28.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Buffalo, the keyword changing fastest year on year is "rekey locks", up 933.3%.

  • Buffalo is 1st of 50 United States cities by click price, the lowest.
  • Buffalo is 41st of 50 United States cities by monthly searches, mid-table.
  • Buffalo is 1st of 2 New York cities by click price, the lowest.
  • Buffalo is 2nd of 2 New York cities by monthly searches, the lowest.
  • For this service, Buffalo sits in New York, which is 27th of 31 states by businesses per 10,000 people, mid-table (an average of 0.1 businesses per 10,000 people across New York).
  • Buffalo's 220.9 searches a month per 100,000 people is above the country-wide rate of 165.2 for this service.
  • Buffalo's median locksmith click price of US$3.68 is 78.9% below the country median of US$17.43.
  • Counted searches over the last 12 months are up 22.9% on the 12 months before.
  • In Buffalo, searches peak in April, about 25.3% above the monthly average, and are lowest in February.
Businesses

Locksmith businesses in Buffalo

The US Census Bureau counts 13 businesses in this industry in Buffalo-Cheektowaga, NY (2023), about 0.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,155,653 (Buffalo-Cheektowaga, NY). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Locksmith click prices in 6 countries

United States is 5th of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.88311.05
New ZealandUS$3.38199.66
AustraliaUS$6.61320.125
CanadaUS$7.74154.513
United States
this page's country
US$17.43165.250
United KingdomUS$21.13188.225

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for locksmiths in the United States

Licensing is set by each state.

FAQ

Questions people ask about locksmith ads in Buffalo

How much does a Google Ads click cost for a locksmith in Buffalo?

US$3.68 a click at the search-weighted average across the counted locksmith search terms in Buffalo (Google Ads via DataForSEO, pulled October 13, 2026). Buffalo is 1st of 50 United States cities by click price, the lowest.

How many people search for a locksmith in Buffalo each month?

2,553 searches a month on average over the last 12 months, up 22.9% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for locksmiths in Buffalo?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$109 in clicks at US$3.68 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Locksmiths). Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Buffalo with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Locksmith in New York, Locksmith in Los Angeles, Locksmith in Chicago, Locksmith across United States, All services in Buffalo.

Privacy · Terms